By Geoff Percival,Stephen Aherne

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TTC Tour Brands, the global leader in guided travel experiences, has announced a strategic partnership with TProfile, the award-winning travel technology specialist, to deliver a richer, faster and more efficient booking experience for travel agents.

This integration brings TTC Tour Brands’ full portfolio – Trafalgar, Contiki, Insight Vacations, Luxury Gold, and Costsaver – into TProfile’s customer experience platform, enabling agents to seamlessly create customised, content-rich quotes in less than a minute. The technology allows agents to package itineraries with high-quality images, engaging video, and tailored day-by-day breakdowns, helping them showcase tours in a more experiential way and inspire travellers to book.

TProfile’s platform goes beyond quoting. It combines quoting, CRM, booking, and documentation services into one streamlined system, supporting the entire customer journey from lead generation through to booking and loyalty. In 2024, the platform processed more than £8 billion in travel quotes for over 100 leading travel brands – a scale that reflects its growing influence in the travel trade.

Bhav Taylor, Chief Sales Officer at TProfile, commented: “Through our collaboration with TTC brands, we have successfully integrated more than 12 tour operators that focus on touring. To consistently improve tours for all partners, we have customised each quote layout to accommodate unique rich content and accurately reflect their essential selling features, which subsequently enhances the user experience for our agent and operator partners, allowing them to present and sell tours in a more experiential manner. It’s not a one-size-fits-all approach.

“The touring sector has massive growth potential, and we’re excited to keep working with the touring sector. With the opportunity around scale and growth in mind, we continuously listen to feedback from agents and operators, and there was a clear demand for TTC brands to be added to our portfolio.”

Kelly Jackson, Managing Director EMEA at TTC Tour Brands, added: “Our goal is to make it as simple and effective as possible for our trade partners to sell our tours with confidence. TProfile’s innovative technology empowers agents to deliver immersive, high-impact quotes that bring the experience to life – and ultimately help close bookings faster.”

The TTC Tour Brands integration is now live on the TProfile platform, giving trade partners immediate access to a powerful tool that blends speed, personalisation, and rich storytelling to meet the growing demand for touring holidays.