Do two wrongs make a right? LimeWire, the revived-for-crypto brand best known for getting millennials their first taste of the new LCD Soundsystem song, bought Fyre Festival, the even more failed brand that scammed people into attending a fake music festival, per Fast Company. LimeWire has not yet confirmed what they intend to do with the brand. “Fyre became a symbol of hype gone wrong, but it also made history,” Julian Zehetmayr, CEO of LimeWire, said in a statement. “We’re not bringing the festival back – we’re bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches.” Zehetmayr added to Fast Company that they are “not trying to rush ourselves too much,” adding that “I think we’ll do the whole thing with a lot of self-awareness and humor, so we’re not pretending that we are buying a premium brand.”
LimeWire, the peer to peer file sharing platform, went out of business back in 2010, but it was reincarnated in 2022 as an NFT sharing platform after crypto bros Paul and Julian Zehetmayr bought it, per Fortune. The new LimeWire outbid other buyers for the rights to Fyre Fest’s trademarks, intellectual property, and social media, ultimately paying $245,300 this July.