By Our Staff
Copyright mxmindia
Sony India has unveiled a new campaign film titled ‘Ab Kuch Cinematic Karte Hain’. A tribute to the quiet heroes of Indian weddings: the local photo and video studios that have captured generations of love stories across India.
On the launch, Mukesh Srivastava, Head of Imaging Business, Sony India, said: “At Sony India, we have always believed that weddings are more than just events – they are once-in-a-lifetime stories that deserve to be told with the same magic and grandeur as cinema. Over the years, we’ve seen how Indian weddings have evolved; today, couples don’t just want their moments recorded, they want them remembered as timeless films that can be felt for generations. With ‘Ab Kuch Cinematic Karte Hain’, we are celebrating the studios that have been the guardians of these memories for decades and inviting them to embrace a new era of storytelling. This campaign is not just about technology; it is about honouring tradition, embracing change, and giving every love story the cinematic chapter it deserves.”
