By Rob Knight

Copyright dailystar

The clean eating movement has stretched far beyond the kitchen and into the beauty world , with Britons now splashing out £5.3 billion annually on organic cosmetic products. New research involving 2,000 adults revealed that 69% attempt to ‘eat clean’ by reducing processed food consumption, and this emphasis on ingredient transparency seems to be shaping beauty purchasing decisions too. Now, 47% of adults actively hunt for products containing natural ingredients, forking out an average of £232 each year. Trending product selections feature items packed with natural oils including coconut, seed, tea tree, rosehip, moringa, and marula, whilst marine algae and seaweed are equally fashionable. Also popular are items featuring upcycled components such as coffee grounds and fruit peels, alongside plant-derived alternatives like bakuchiol. The study was commissioned by St. Ewe Free Range Eggs to celebrate World Egg Day and the release of its Beauty Report, which highlights the beauty benefits of eggs. Bex Tonks, farmer and founder of the family-run egg business, said: “The clean eating movement has clearly spilled over into skincare – consumers are no longer just reading food labels, they’re scrutinising beauty labels too. “They want transparency, simplicity, and ingredients they can pronounce, with natural ingredients non-negotiable for many. “With dietary awareness seemingly shaping beauty routines, they’re now as concerned with what goes on the skin as they are about what goes in the body.” The recent survey found that an impressive 71% of organic product purchasers would “happily” pay an average of 28% extra than they would for non-organic options. Additionally, 16% of those questioned admitted they ‘always’ deliberately hunt for items featuring organic components, whilst a further 36% frequently do likewise. The key drivers behind buying organic products weren’t just about improving their skin but also about guaranteeing they understood precisely what they were putting on their skin, avoiding synthetic additives. The research, carried out through OnePoll, also uncovered that a substantial 59% consider their eating habits as a crucial element of their beauty regimen. The most popular nutritional sources amongst such people are eggs (45%), yoghurt (44%), and berries (43%). Remarkably, some participants (23%) have actually created their own beauty treatments using ordinary kitchen ingredients such as eggs, lemon, and vinegar. Bex Tonks added: “We’ve always believed that beauty starts from within – and our new report shows eggs are a key part of that. It’s not just about what you eat, it’s about how those nutrients support your skin, hair, and overall glow. “Eggs are full of nutrition – and now we’re seeing their benefits go beyond the breakfast table and into beauty routines.”