By Alice Yan

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Online courses designed to improve people’s social skills offered by Hong Kong film producer Tiffany Chen have generated total sales of more than two million yuan (US$280,000) in the past week.
Chen, 68, is the wife of entertainment tycoon Charles Heung Wah-keung and is better known on the mainland of China as Madam Heung, the mother of actor Jacky Heung, who is also an online celebrity.
At the end of August, Chen launched courses titled Madam Heung Upgrading Bestie Circle on major social media platforms. The cost per course is 399 yuan (US$55), Dahe News reported.

She claims they will help people “stabilise their inner core and get rid of internal friction.”
The courses also claim they will help people “manage their family, career, wealth and relations”, according to advertisements.
“Hello, I am Madam Heung Chen Lan, a professional woman who is still working hard,” Chen says in the advertisement.
The ad boasts that Chen helped her husband make important decisions and maintain good order in both the business and in her family. She added that she also helped keep the couple’s 45-year-long marriage happy.

Chen offers customers 18-20 pre-recorded classes, each lasting 15-20 minutes. There will be live-streaming classes, the schedule for which has not yet been dec yet.
Her clients will also receive a Madam Heung Bestie Card, with which they will be given an “exclusive identity mark” to access some special products.
Asked if clients could gain access to a “highly qualified circle” as the promotional material claimed, a customer service worker would only say: “It depends on your own understanding.”
So far, the course has garnered more than two million yuan in sales across a range of platforms, according to media reports.
Chen has a total of 26 million fans on leading mainland social media platforms.

Her videos cover the philosophy of marriage and parenting and are noted for her humorous interactions with younger audiences.
Chen is also a top live-streamer. She had a record sales revenue of 300 million yuan (US$42 million) on a single day in December 2022.
Mainland social media is abuzz with Chen’s newly launched course.
“She is a smart businesswoman,” said one internet user.
But another person said: “I wonder who is buying her course. To me, it is a kind of crowdfunding from the poor to help the rich.”