By Jenna Campbell
Copyright manchestereveningnews
A beloved American restaurant chain known for its pizza parties, arcade games and musical shows is set to make its debut in the UK. It will mark the global family entertainment brand’s first location in Europe. In partnership with a dedicated local team, this exciting launch will bring the chain’s iconic character, Chuck E. Cheese and his friends to a whole new audience. Chuck E Cheese is named for the brand’s most famous character, known for ‘his love of birthdays’. In the United States, many Americans celebrate children’s parties at the entertainment venues and there are more than 500 branches around the world. “Chuck E. Cheese is an incredible global brand that brings families together across cultures through the universal language of fun,” said Mario Centola, COO of Chuck E. Cheese International. Stay connected with our City Life newsletter here “We’re thrilled to bring our unique magic for family fun to the UK. We have partnered with an outstanding team that shares our passion for delivering unforgettable family experiences.” Though the locations of the expansion have not been revealed, the brand has confirmed that the new multi-unit agreement aims to ‘shake up family entertainment across the UK’ with a ‘fresh expression of Chuck E. Cheese’ tailored specifically for the market. Families can expect a blend of arcade games and interactive play elements as well as its food and drink offer which includes pizza, wings, cakes and other sweet treats. For nearly 50 years, Chuck E. Cheese has been the go-to spot for birthday parties and family fun, and those those behind the expansion have said the new locations are sure to embrace the company’s ‘Where A Kid Can Be A Kid’ motto to more families and new generations. “Bringing Chuck E. Cheese to the UK is not just a business move.” added Alistair Burnett, Managing Director. “Creating family fun has been a passion of mine and, ultimately, my professional career. We will be reimagining family entertainment in this market, and Chuck E. Cheese is the perfect brand to lead that transformation. “Our focus is on delivering a destination where kids can be kids, parents can relax, and unforgettable memories are made every day.” The Company and its franchisees operate a system of nearly 600 Chuck E. Cheese fun centers in 45 United states and 17 foreign countries and territories. The move to the UK will expand its footprint to six continents. Join our Manc Life WhatsApp group HERE
