By News Helpline

Copyright socialnews

Ten x You is a new Indian sportswear and activewear brand co-founded by Sachin Tendulkar, who also serves as the brand’s Chief Inspiration Officer. True to its name, the brand aims to multiply the sporting spirit within each individual—bringing together performance, purpose, and accessibility under one label.

With a clear mission, “turning India from a nation that loves sports into one that plays them,” Ten x You is focused on making high-quality, performance-driven sportswear that caters specifically to Indian body types and the local climate. Their range includes apparel, footwear, and accessories designed for comfort, movement, and motivation.

Speaking at the event, Tendulkar emphasized that sport should be a part of every Indian’s lifestyle—not just as entertainment, but as a path to fitness, discipline, and community. The brand seeks to empower individuals of all ages and skill levels to take the first step towards an active life.

With a cricket legend at the helm and a message that hits home, Ten x You is not just launching a line of products—it’s launching a nationwide call to action.