By Mary Madigan
Copyright news
The 45-year-old PR guru and eastern suburbs veteran was seen outside her Ministry of Talent offices in Sydney’s affluent Double Bay.
Ms Jacenko was rocking the classic Sydney uniform, wearing head-to-toe active wear paired with white sneakers, and was carrying some boxes.
She was spotted mucking in and sorting through the cardboard boxes, taking pictures, and even tearing a few up.
Thankfully, the non-glam grunt work isn’t an indicator; she’s changed, because she just posted today, and she was enjoying a boujee lunch.
Speaking to news.com.au Jacenko said she was doing some administration work.
“I was working through the files we need to retain as a business,” she explained.
Jacenko explained that her storage under her office was overcrowded, so it was time for a “clean out”.
The businesswoman and socialite added that she also “loves working with the team” and getting her hands dirty.
“No business works with a hands-off approach,” she warned.
Plus Ms Jacenko, the woman, who once admitted she flies back from Singapore, where she now resides, to get her hair done, because Sydney does blonde better, was being thrifty.
“The frugal me couldn’t bring myself to pay for the storage,” she admitted.
Ms Jacenko shocked everyone when she announced in 2023 that she was fleeing Sydney and relocating to Singapore.
While Singapore is still her primary residence, the blonde couldn’t stay away for long and is now renting an apartment in Barangaroo.
Ms Jacenko recently explained to news.com.au that she’s made an absolute fortune selling homes in Sydney.
She bought her first home when she was 21, an apartment in Double Bay in 2001, for $337,000 and then sold it for over $800,000 a few years later.
She also has a commercial property in Paddington that she purchased for $2.7 million in 2014, which is the building she ran her iconic PR agency Sweaty Betty from.
It is also where the infamous poo jogger used to poo.
Ms Jacenko hasn’t sold that property and claimed that she recently got it valued at a staggering $12 million.
If that wasn’t enough real estate success, she also made a solid $1 million profit when she sold her home in Woollahra that she owned with her partner, Oliver Curtis.
The pair bought it for over $6 million and sold it for around $8 million.
The hustling doesn’t end there.
She most recently bought a $6.6 million dream home in Vaucluse in 2018, selling it in May 2023 for $15.8 million after just two weeks on the market.
Ms Jacenko is particularly proud of that sale.
When she decided to put the luxury home, which has incredible water views, on the market, she was told by one agent that she’d never get over $14 million for the property.
“When I was deciding who I wanted to use to sell it, I was told I was dreaming wanting north of $14 million,” she said.
“It sticks in my mind and I laughed when our chosen agent to sell it, David Malouf from Highland Double Bay secured a buyer,” she said.
“The purchaser walked in and bought it furniture and all!”
