Culture

AEG-Owned Ticketing Giant AXS Expands Into Singapore

AnyFans 2025-10-09

By Dave Brooks

Trending on Billboard

AXS, the AEG-owned ticketing company, is purchasing a majority stake in SISTIC, Singapore’s leading ticketing platform, it was announced on Wednesday (Oct. 8).

“Singapore and Southeast Asia represent some of the most dynamic growth markets in live entertainment,” said Blaine Legere, president of international at AXS. “By combining SISTIC’s deep regional expertise with AXS’s global technology platform, we have a unique opportunity to redefine how fans discover, access, and experience live events.”

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Founded more than 30 years ago, SISTIC has been a cornerstone of Singapore’s concert and live entertainment ecosystem. The company services more than 300 organizers annually and facilitates ticketing for over 2,000 events across Singapore, Malaysia, Indonesia, the Philippines and Hong Kong, selling more than 6.5 million tickets each year.

Notable recent events ticketed by SISTIC include Hamilton, My Chemical Romance Live in Singapore, A-mei’s ASMeiR Max 2024 World Tour, Greatest Hits of A.R. Rahman, Ed Sheeran’s + – = ÷ x Tour in Manila, Philippines, and the upcoming World Aquatics Championships Singapore 2025.

SISTIC CEO Joe Ow said the partnership will allow the company to scale while maintaining its commitment to clients and fans.

“Joining AXS’s network opens new opportunities for us to grow and scale our impact to meet changing demands, while staying true to our commitment to deliver professional ticketing services and experiences,” Ow said. “Our technology integration will be intentionally gradual, allowing us to ensure a seamless experience for clients while we combine AXS’s global platform with our deep market knowledge.”

The deal also reinforces SISTIC’s role in supporting the SG Culture Pass, a government initiative designed to strengthen Singapore’s arts and culture landscape. With AXS’s backing, the partnership aims to introduce more diverse live events to the country and solidify its reputation as a global entertainment destination.

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