By Neil Shaw

Copyright walesonline

A UK nutritionist says all ultra-processed meat alternatives shouldn’t be demonised by the likes of Joe Wicks – as they can be high in protein, fibre and low in saturated fats. Joe Wickes declared war on ultra-processed foods [UPFs] in his Channel 4 documentary Joe Wicks: Licensed to Kill, which aired this week – however he’s come under fire from some nutritionists. The show saw him launch his Killer protein bar that can ’cause stroke, cancer and even death’ to show how some supposed ‘wellness’ products can be laden with harmful ingredients. But nutritionist Rhiannon Lambert says it’s crucial for customers to know that not all UPFs are the same and help them understand nutrition, ingredients and processing properly. Shoppers revealed their number one nutritional concern when completing their weekly shop is ‘ultra-processed’ – with 66% claiming they were already trying to reduce the number they ate or planned to this year, according to one study. But while shoppers are keen to scrutinise what they’re putting in their trolleys more and more, a lot have been left confused by what this phrase actually means. This year, meat alternative brand Quorn removed artificial ingredients from its products meaning its mince now only includes four ingredients and its pieces only include three. Working with Quorn, Rhiannon has now created a guide to help shoppers feel more confident when picking up their groceries. Rhiannon said: “As a nutritionist who’s invested in the conversations around ultra-processed foods, it’s key to highlight that not all ultra-processed foods are equal.” Lucy Grogut, Head of Brands at Quorn Foods UK, said: “It’s been frustrating to see how often meat-free options are dismissed and demonised in sweeping generalisations about ‘processed’ foods. Our products are a nutritious, delicious and positive protein choice. “Through this exciting partnership with Rhiannon, we’re cutting through the noise and sharing expert insight that genuinely helps people to make better food choices.” She added: “With Rhiannon’s support, this next step in our campaign will help consumers see through scary headlines and polarising health claims to develop a better understanding of the overall benefits in eating meat-free more often.” The downloadable guide can be viewed here