By maleeha zahid

Copyright dailytimes

When you step into LG’s new space, it doesn’t feel like a traditional showroom; it feels like a statement. A statement about design, about innovation, and about the kind of lifestyle the brand, together with R&R Industries, wants to shape for the future of Pakistan. Clean lines, natural light, and carefully curated displays create an atmosphere that’s less about looking at products and more about experiencing them.

From the very first corner, you’re drawn into environments that feel lived-in rather than staged. Appliances blend seamlessly into home-like setups, reminding visitors that technology isn’t meant to stay in the background; it’s meant to make life good, and now, greater than ever.

What sets this launch apart is the way LG and R&R blur the line between function and form. The showroom isn’t designed as a catalog, but as a story; one of how design can simplify routines, how innovation can spark comfort, and how living spaces can evolve into something both futuristic and familiar.

The showroom offers a complete product lineup: from home solutions like washing machines, microwaves, and dishwashers, to eco innovations including air purifiers, vacuum cleaners, and ACs, and even media solutions like televisions and premium audio. This breadth shows that LG isn’t just about one category, but about shaping every part of modern living.

At its core, the showroom represents LG’s philosophy of human-centered innovation. With R&R Industries leading LG’s assembly, manufacturing, and nationwide distribution and service centers in all major cities providing reliable after-sales care, this is more than a retail destination; it’s an experience. And with new showrooms opening in Karachi, Lahore, and Hyderabad, it’s a glimpse of how daily living in Pakistan is about to be redefined.