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Prime Big Deal Days returns on October 7 — here’s the 21 early deals I’d shop now
Louis Ramirez
16 September 2025
The holiday season starts next month
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Top deals now
It’s official: Prime Big Deal Days will return on October 7th and 8th. The 48-hour event is exclusively for Prime members and will feature sitewide deals on everything from running shoes to our favorite Alexa hardware.
If you’re not familiar with Prime Big Deal Days it’s essentially an October Prime Day designed to kick off the holiday season. I’ve been tracking Prime Day events for more than a decade and while Prime Big Deal Days isn’t quite as popular as July Prime Day, I find it’s an excellent opportunity to score some early holiday deals.
Should you wait for Prime Big Deal Days before making any major purchases? The answer depends on what you’re looking for. For example, Amazon is kicking off the week with a massive sale on Ring, Yeti, Samsung and more. I’ve gathered my top picks below. Alternatively, for more ways to save, make sure to check out our list of the best Amazon promo codes this week.
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shop today’s best Amazon deals
Lego sale: deals from $8
Adidas sale: deals from $9
Carhartt sale: deals from $9
Sony headphones: from $9
YETI sale: deals from $10
NFL Faceplates for Ring: for $24
Skechers: apparel/sneakers from $27
Roku: devices from $29/TVs from $139
TV sale: from $69
Ring security cams: from $69
Louis RamirezEditor in Chief, Deals
I’m the Editor in Chief of deals at Tom’s Guide and I’ve been covering Amazon deals since the very first Prime Day. From running sneakers to coffee machines, I refuse to pay full price for my purchases and throughout the years I’ve learned the best times to shop and where to find the best deals. I’ll be your guide to the best Amazon deals from now through the end of Prime Big Deal Days.
Top deals now
Lego sale: deals from $8 @ Amazon
The best Lego deals can usually be found in November and December, so I’m a little shocked that so many Lego sets are on sale now. You can get everything from Disney to Star Wars as well as generic sets.
Adidas sale: deals from $9 @ Amazon
Get ready for fall. From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men’s, women’s and children’s apparel. After discounts, deals start as low as $9.
Amazon fall shop: up to 50% off @ Amazon
Fall is technically still a few days away, but stocking up on cozy essentials and Halloween decor now is a must. Fortunately, Amazon has everything you need to satisfy all your fall cravings with deals up to 50% off. We’re talking Halloween lights, candy, flannels, candles, blankets, decor and more starting at just $9.
YETI sale: deals from $10 @ Amazon
If you’re a fan of YETI, you know that a sale doesn’t come around often enough. That’s why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $10. So don’t wait — snag a new cooler or water bottle before these discounts disappear!
Skechers shoes/apparel: from $27 @ Amazon
Amazon is having a massive Skechers sale right now. The sale includes sneakers and apparel for men, women, and children on sale from $27.
Ninja appliance sale: deals from $59 @ Amazon
From blenders to coffee machines, Amazon is taking up to 35% off select Ninja appliances and cookware. The sale include air fryers, personal blenders, indoor grills, and more. After discount, prices start from $59.
TV sale: deals from $69 @ Amazon
Amazon has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children’s room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we’ve seen from Amazon.
Garmin sale: deals from $169 @ Amazon
I have to admit: I wasn’t expecting to see a surge in Garmin deals this week. That said, Amazon has various Garmin watches and some accessories on sale from $169. It’s not the biggest Garmin sale I’ve seen this year, but there are some generous discounts on some of our favorite models like the Editor’s Choice Forerunner 55 on sale for $169.
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Carhartt sale: deals from $9 @ Amazon
If you’re looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you’ll want to rock all season long.
New Balance sale: up to 50% off @ Amazon
Amazon is currently hosting a huge New Balance sale that knocks up to 50% off select running shoe styles and athletic apparel. Whether you’re looking for a training shoe, a casual pair of sneakers or some new fitness clothing, there’s a little something for everyone in the New Balance sale.
Cushionnaire sale: up to 40% off @ Amazon
If you’re in the market for some Birkenstocks, but don’t want to pay the hefty price, I have the recommendation just for you. Cushionnaire is a brand that makes super comfy slides (among other styles) that resemble Birkenstocks — except they’re a fraction of the price. Our deals writer Olivia Halevy has a pair of the pictured sandals, which are now up to 40% off and she absolutely loves them.
Adidas Techfit Training Short Leggings (Women’s): was $25 now $14 at Amazon
When it’s too hot for leggings, opt for these Adidas Techfit Training Shorts. These compression short leggings fit snugly for extra support, while wicking sweat off your body to keep you comfortable and dry.
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Amazon devices: from $24 @ Amazon
If you missed Prime Day this summer, Amazon just slashed the price of various Alexa-powered items with deals from $24. The sale includes the Amazon Fire TV Stick HD for $24 (pictured, was $34). You can also shop Ring, Kindle, Fire TVs, and other devices.
Roku Streaming Stick Plus 2025: was $39 now $29 at Amazon
The Roku Streaming Stick Plus 2025 is the latest upgrade in Roku’s lineup, replacing the previous Express 4K Plus. This newer model is smaller, faster, and more powerful, offering stunning 4K HDR and Dolby Vision streaming. With improved Wi-Fi and access to thousands of channels, it’s one of the best Roku devices right now.
Ring Battery Doorbell Plus: was $169 now $99 at Amazon
Show your NFL pride with the new NFL Faceplates for your Ring Battery Doorbell. You can purchase a faceplate for just $24 or purchase a Ring Video Doorbell Plus with the faceplate of your choice for a discounted price of $99. (This NY Giants Ring and faceplate bundle costs $99). In our Ring Battery Doorbell Plus review, we found it delivered excellent squared video that shows what’s happening closer to your front door, was easy to install, and its battery lasted a good long time, too.
Fire TV Soundbar: was $119 now $99 at Amazon
The Fire TV Soundbar is a great cheap option to boost your Fire TV’s audio. It supports DTS Virtual:X and Dolby Audio, plus Bluetooth connectivity so it won’t hog a valuable HDMI port. There’s no Dolby Atmos, but that’s understandable at this low price.
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Insignia 70″ F50 4K Fire TV: was $499 now $349 at Amazon
Who says TVs have to cost a fortune? This 70-inch Insignia TV offers impressive image quality no matter what you’re watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
Amazon 55″ Omni Mini-LED 4K QLED Fire TV: was $819 now $769 at Amazon
Announced in November 2024, this is Amazon’s first Mini-LED TV. It features a 144Hz refresh rate in tandem with AMD FreeSync Premium Pro support to give gamers ample juice for fast-paced games. The TV also has an Ambient Experience feature, so when it’s powered off it displays dynamic artwork. This is also the first Amazon Fire TV to support Dolby Atmos audio.
TCL 65″ QM7K Mini-LED TV: was $1,499 now $877 at Amazon
The TCL QM7K is a budget-friendly Mini-LED TV that is perfect for folks who want to upgrade to a truly impressive TV without breaking the bank. It features built-in Google TV with Chromecast, a slate of sought-after gaming features (such as HDMI 2.1 and 4K gaming up to 144Hz), and a bright, colorful picture worthy of movie night. In our TCL QM7K QD-Mini LED TV review we said the Editor’s Choice TV is an affordable TV you can count on.
Hisense 65″ U8QG Mini-LED TV: was $1,499 now $1,081 at Amazon
It’s not every day you see a new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It’s bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It’s also got the best brightness in the TV game, owing to its Hisense lineage.
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Apple AirTag (4-pack): was $99 now $74 at Amazon
The Apple AirTag is an excellent Bluetooth tracker that is extremely easy to set up and does a great job of locating your valuables. Each coin-sized tracker offers a replaceable battery lasting over a year, water resistance, and seamless integration with iPhones. This bundle includes four, so you can have one on multiple items. This is just $5 shy of the the lowest price we’ve ever seen for this 4-pack.
Apple AirPods Pro 2 (USB-C): was $249 now $199 at Amazon
With the AirPods Pro 3 now available for preorder, prices have fallen on the older version. The AirPods Pro 2 pack Apple’s H2 chip to provide 2x more noice cancellation than their predecessors. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. In our AirPods Pro 2 review, we said they take everything we loved about the original AirPods Pro to the next level. This new model includes a USB-C charging case.
Apple 11″ iPad (Wi-Fi/128GB): was $349 now $299 at Amazon
The 2025 iPad features a larger 11-inch (2360 x 1640) screen, A16 CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. The base model features 128GB of storage, which double the capacity of its predecessor. It’s available in 128GB, 256GB, and 512GB capacities.
Apple MacBook Air 13″ (M4/256GB): was $999 now $897 at Amazon
In our MacBook Air M4 review, we said the Editor’s Choice laptop is irresistible thanks to its speedy performance, sharper camera and lower starting price. The MacBook Air M4 supports dual external monitors, even when you have the laptop’s lid open. And it packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple’s M4 CPU w/ 10-core GPU, 16GB of RAM and 256GB SSD.
Apple 15″ MacBook Air (M4): was $1,199 now $999 at Amazon
Prefer a bigger screen? The 15-inch model is also on sale. It packs a 15.3-inch Liquid Retina display (2880 x 1864), Apple’s M4 CPU w/ 10-core GPU, 16GB of RAM, and 256GB SSD.
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(Image credit: Amazon)
What is Prime Big Deal Days?
Prime Big Deal Days is essentially an October Prime Day. The 48-hour event is a kickoff to the holiday season with sitewide discounts on TVs, appliances, smartphones, and more. This morning Amazon confirmed the event begins on Tuesday, October 7th and last through Wednesday, October 8th.
Can I get a free Amazon Prime membership?
Prime Big Deal Days is exclusive for Amazon Prime members only. However, if you’re not a member, you can still participate by taking advantage of the retailer’s free Amazon Prime trials. You can sign up for a free 30-day trial. or a free 6-month trial via Prime for Young Adults. Additionally, EBT and government assistance recipients can sign up for a free 30-day trial and get 50% off their membership should they keep it.
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Amazon Prime Day 2025
Louis Ramirez
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As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He’s also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.
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