Photo-Illustration: The Strategist; Photos: Retailers
October Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our October Prime Day coverage.
Deals are what Prime Day is all about, and here at the Strategist, we don’t settle for simply knowing we got a good deal — we like to get the best deals possible. Part of that means keeping an eye out for times our favorite products go on sale at the cheapest prices we’ve ever seen. We keep close tabs on these things. Below you’ll find the all-time-low deals we’ve spotted in our hunts for the best Prime Day deals on beauty, fashion, stuff for kids and babies, and more.
Kids and babies deals
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Toniebox Starter-Set Bundle – Spidey and His Amazing Friends
$80
$160 now 50% off
$80
This lowest-ever price is pretty unheard of for a Toniebox starter set, and the sale only lasts for today. It’s also selling fast, so don’t dillydally if you’re in the market for a screen-free kids’ audio player.
Read more: Which is Better, the Yoto Mini or the Toniebox?
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LEGO Classic Vibrant Creative Brick Box
$42
$60 now 30% off
$42
A classic box of LEGOs makes a great gift — especially at an all-time-low price.
Read more: The Best Lego Sets
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Comotomo Toddler Tumbler
$20
$25 now 20% off
$20
This is our favorite toddler cup, selected by senior writer Liza Corsillo after a year of hands-on testing with her son. Corsillo likes the Comotomo because it grows with your child, as it is essentially three cups in one: a sippy cup, a straw cup, and an open cup.
Read more: The Best Toddler Cups
Beauty deals
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Shark FlexStyle (Special Edition) Air Styling & Drying System
$230
$330 now 30% off
$230
Strategist updates coordinator Najwa Jamal put this Shark FlexStyle head-to-head with the more-expensive Dyson Airwrap, and while she ultimately preferred the Airwrap, she says the FlexStyle’s “general quality, price point, and breadth of choice is almost unbeatable.” Today, you can get this special-edition version for the lowest price we’ve ever seen.
Read more: I Put the Dyson Airwrap and Shark FlexStyle Head-to-Head
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Shark SpeedStyle RapidGloss Finisher Blow Dryer
$149
$230 now 35% off
$149
Also at an all-time low price is this Shark hair dryer that works for wet-to-dry styling or with the included RapidGloss Finisher attachment to get an ultra-shiny look on dry hair.
Read more: The Best Hair Dryers
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Drybar the Double Shot Oval Blow-Dryer Brush
$77
$154 now 50% off
$77
Strategist writer Dominique Pariso says Drybar’s versatile Double Shot blow-dryer brush — now half off for Prime Day — works well for a variety of hair types, and especially well on long hair.
Read more: The Best Blow-Dryer Brush
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Laneige Lip Sleeping Mask
$17
$24 now 30% off
$17
Laneige’s popular lip mask has been a mainstay of the past few Prime Days. Here it is again, now at the lowest sale price we’ve seen yet, just in time for winter.
Read more: The Best Lip Balms
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Billie Eilish Eau de Parfum – 1.7 Oz.
$43
$68 now 36% off
$43
Billie Eilish’s sweet-scented perfume is nearly 40 percent off — buy now, save for later as a gift for the Billie stan in your life.
Read more: The Best Beauty Gifts for Teen Girls
Tech deals
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Apple AirPods Max
$429
$550 now 22% off
$429
Prime Day remains the best time to buy Apple products — the discount on these over-the-ear AirPods Max headphones matches what was then the lowest-ever price we saw on the last Prime Day in July. (The price is almost the same at Best Buy right now, too.)
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Bose QuietComfort Bluetooth Headphones
$199
$359 now 45% off
$199
The cheaper version of our top-pick noise-canceling headphones is about $30 less than the last time it went on sale.
Read more: The Best Noise Cancelling Headphones
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Anker Soundcore Liberty 4 Pro
$90
$150 now 40% off
$90
If you prefer earbuds to over-the-ear headphones, here’s an all-time-low deal on our favorite less-expensive noise-cancelling earbuds. Tech writer Jordan McMahon says they have the most impressive sound and noise cancellation he has heard in a pair of earbuds under $150 — and now they cost much less than $150.
Read more: The Best Wireless Earbuds
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Apple AirPods 4
$89
$129 now 31% off
$89
Or, if you’re an Apple loyalist, the cheapest AirPods are down to just $89 for Prime Day, and Walmart is matching this all-time-low price; the slightly-more-expensive noise-canceling version is also on sale.
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JBL Tour Pro 3
$140
$330 now 58% off
$140
These airplane-friendly earbuds boast JBL’s Auracast Bluetooth feature, which lets you pair them with airplane entertainment systems or pair two sets of earbuds with each other to listen to the same audio. On top of the fancy pairing options, McMahon says these are also just great earbuds.
Read more: The Best Wireless Earbuds
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Roku Streaming Stick HD 2025
$18
$30 now 40% off
$18
The Roku stick is already our favorite less-expensive streaming device, and this all-time low deal brings the cost down to under 20 bucks.
Read more: The Best Streaming Devices
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XGIMI Halo+ GTV
$599
$800 now 25% off
$599
Sure, you can get some pretty cheap projectors online — but as senior writer Michael Zhao explains, if you want a high-quality viewing experience, you’ll have to spend more. He named the Halo+ one of our top mini projectors for its class-leading excellent image quality combined with decent portability and the fact that it “looks elegant enough to live permanently on a coffee table.” All of those factors makes it worth the cost, but it’s even more worth it today, at an all-time-low price of just under $600.
Read more: The Best Portable Projectors
Home deals
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Ninja SLUSHi Professional Frozen Drink Maker
From $299
$350 now 15% off
From $299
At-home frozen margaritas, slushies, and milkshakes are all possible with the ridiculously easy-to-use Ninja SLUSHi, which is now cheaper than we’ve ever seen before.
Read more: The Ninja Slushi Is Definitively Worth the Money
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Igloo Automatic Self-Cleaning Portable Electric Countertop Ice Maker
$70
$90 now 22% off
$70
Here’s a version of our favorite self-cleaning ice maker, which has a spout at the bottom to easily drain water — key for keeping it clean. The ice it produces is cylindrical, and you can choose between two sizes.
Read more: The Best Ice Machines
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King Koil Luxury Air Mattress With Built-In Pump – Queen
$111
$150 now 26% off
$111
I recently named this King Koil our Best Overall air mattress, and I was happy to spot it at an all-time-low price, since it’s on the expensive side for an air mattress. It’s tall, easy to inflate, and has velvety flocking to reduce the plasticky feel.
Read more: The Best Air Mattress
More Prime Day Deals
Levi’s, Laneige, La Roche-Posay: The Best October Prime Day Deals Under $50
$7 Gap Camis, $21 Lands’ End Mocknecks, and More Amazon Prime Day Fashion Deals
Live Updates: It’s Prime Day, and We’re Finding All the Best Deals
The Best Amazon Prime Day Tech Deals From Apple, Sonos, Anker, and More
See All
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
Apple, Ninja Slushi, and More All-Time-Low Prime Day Deals