ST. LOUIS — Rapper and St. Louis native Smino has partnered with St. Louis City SC to launch a line of hoodies and T-shirts to help St. Louis’ tornado relief efforts.
Items in the streetwear line, which features two T-shirt designs and two hoodie designs, cost between $45 and $80. All of the proceeds from the collection go to the Urban League of Metropolitan St. Louis to support tornado relief efforts.
Smino and City SC designed the streetwear line, which includes elements like City’s name, an image of Smino in a bandana, and a blimp with Smino’s name on it floating over a stadium where St. Louis is playing against the world.
“Fashion has always been a big part of my life, so I’m grateful to be able to collab with City SC for a great cause,” Smino said in a statement. “It’s more than just clothes. It’s about representing St. Louis and giving back to the city that raised me.”
The products are from Zero Fatigue, the record label that Smino co-founded in 2014.
“This partnership with Smino represents everything City SC stands for: authenticity, creativity and community,” said Matt Sebek, City SC Chief Experience Officer, in a statement. “Together we’re proving that sports can intersect with culture in meaningful ways while also showing up for our city.”
The collection is available at stlcitysmino.com, and at the team’s store, City Pavilion at 2118 Market St. The first 50 people to order an item from the collection will get a bandana that Smino designed.
This is not the first time that Smino has partnered with St. Louis City SC. He also worked with the team on Homegrown, a mentoring program for five up-and-coming St. Louis acts. The acts performed at certain St. Louis City SC events, were featured on the team’s social media and more.
Smino rose to prominence in 2017 with the release of his album “blkswn.” He’s also released “NØIR” and “Luv 4 Rent,” gotten more than half a billion streams online and been called “one of hip-hop’s most refreshing voices” by Pitchfork.
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Rosalind Early | Post-Dispatch
Deputy features editor
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