Photo-Illustration: Photo Illustration: The Strategist; Photos: Retailers
October Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our October Prime Day coverage.
While it may feel like Prime Day 2025 just ended (it hasn’t even been three months since the last marathon sales event came to a close), here comes another string of deal days: Amazon’s Prime Big Deals Days will be live October 7–8, and this time around the goal is to jump-start your holiday shopping. Is it too early to start buying for December when you’re still prepping for Halloween? Probably yes. But is that any reason to let a great deal fall by the wayside? Definitely not.
As this is my seventh year in a row covering Prime Day, I know how to spot a good gift-y deal. To curate this year’s list, I’ve set some parameters: The item must be at least 20 percent off, must actually be something you’d be delighted to give and receive, and there should be a mix of price points for every budget. The list below includes everything from some of our favorite skin care to our Best in Class electric toothbrush. And don’t forget to sign up for the Strategist newsletter so you don’t miss a single deal — just like in July, we’ll be hard at work covering literally everything worth buying.
Deals I personally think are best
While working on an update for our best-hair-dryers story, I went very deep into a testing rabbit hole and discovered that the Shark SpeedStyle Pro is really, really great. The current discounted price makes it even better. I’ve had my Breville Bambino Plus espresso machine for years, so I feel confident gifting any of the brand’s machines. Lastly, a new pair of AirPods is always nice to give and to get.
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$400
$600 now 33% off
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$170
$249 now 32% off
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$180
$250 now 28% off
Under $25
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Laneige Lip Sleeping Mask
$17
$24 now 30% off
$17
Stock up on Laneige’s lip masks — a favorite of tween, teen, and college-age girls.
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Hasbro Gaming Candy Land: Bluey Edition
$10
$15 now 30% off
$10
Sure, you could play regular Candy Land with your kids, but this Bluey edition is sure to keep their attention for far longer.
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Crest 3D Whitestrips Professional Effects – 22 Treatments
$30
$46 now 35% off
$30
While teeth-whitening strips may seem like a silly gift, Strategist readers stock up every year without fail.
Read more: The 10 Very Best Teeth-Whitening Toothpastes and Kits
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Melissa & Doug Mine to Love Mealtime Play Set
$25
$44 now 43% off
$25
Does your child have a baby doll or two that needs to eat? This very complete set has everything they need.
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RockDove Men’s Campground Memory-Foam Down Slipper
$20
$35 now 43% off
$20
I can’t remember the last time I didn’t have at least one pair of slippers on my holiday gift list. These insulated for warmth (the brand describes them as “mini down jackets for your feet”), have a cushy memory foam insole and non-slip rubber outsole, and come in some fun contrasting color combos.
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Kitsch Satin Hair Scrunchies for Women
$7
$8 now 15% off
$7
These satin scrunchies provide a sturdy hold but are also very gentle on hair, and this affordable five-pack would make a great stocking stuffer or little white elephant gift.
Read more: The Best Gifts for Teenage Girls, According to Teenage Girls
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MZOO Sleep Eye Mask – Black
$15
$29 now 48% off
$15
Jinx Monsoon and Frankie Grande both swear by this total light-blocking sleep mask, especially for sleeping on airplanes. Grande especially likes the “little scoops where it covers my eyes, so my lashes and eye makeup don’t get screwed up.”
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Melissa & Doug Thirst Quencher Wooden Drink Dispenser
$29
$44 now 33% off
$29
Melissa & Doug’s pretend play food lineup is nothing short of excellent, especially when you can get it on sale.
Read more: The Best Gifts For 2-Year-Olds
Under $50
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Furby Galaxy Edition
$39
$60 now 34% off
$39
Reject modernity (Labubus), embrace tradition (Furbies).
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the thetchry Walnut Wood End-Grain Cutting Board
$40
$57 now 30% off
$40
I’ve been looking for decent, and decently priced, cutting boards recently, and what I’ve learned so far is that walnut wood is suitable for sharp knives (not all woods are), and end-grain boards are less prone to cuts and gauges from those aforementioned sharp knives. End-grain boards can also be very pricey, but this is one of the most affordable I’ve seen, and it’s highly rated.
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Crocs Kids’ Handle It Rain Boots – Tinted Glass
$36
$50 now 27% off
$36
Since kids’ feet are always growing, it’s never a bad idea to get (or gift) some quality footwear at a discounted price. Buy these a few sizes too big now, and they’ll be perfect for spring rain.
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Lands’ End Open Top Canvas Tote Bag – Medium
$32
$40 now 20% off
$32
A virtually indestructable Lands’ End tote bag for schlepping to the beach or the grocery store or across the country.
Read more: The 12 Best Beach Bags
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JBL Go 4
$40
$50 now 20% off
$40
JBL makes some really great bluetooth speakers, and this little guy would make a great gift, either as-is or as a luxe stocking stuffer.
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Cascadia
$32
$40 now 20% off
$32
This beautifully illustrated board game is easy to pick up and play after unwrapping. The goal? Create a Pacific Northwest ecosystem by collecting different animals.
Read more: The Best Adult Board Games, According to Cool People
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Oral-B White Pro 1000 Rechargeable Electric Toothbrush
$40
$66 now 39% off
$40
The Oral-B Pro 1000 is an affordable electric toothbrush that still all the main features dentists recommend, which is why it sits in the top spot on our list of best electronic toothbrushes. At 25 percent off, that deal is even sweeter.
Read more: The 9 Very Best Electric Toothbrushes
Under $100
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Magna-Tiles Dino World
$56
$80 now 30% off
$56
Magna-Tiles, especially dinosaur-themed Magna-Tiles, are a can’t-miss gift for any kid in your life.
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Traeger Grills Meater Plus Wireless Meat Thermometer
$74
$100 now 26% off
$74
Snag one of our most talked-about meat thermometers for slightly more than 25 percent off.
Read more: A $55 Smart Thermometer for Grill Dads
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Amazon Kindle Kids’ Edition – 16 GB
$95
$130 now 27% off
$95
For the iPad baby who needs an intervention, try this kids’ Kindle.
Under $200
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T3 Volumizing Hot Rollers
$150 now 30% off
$105
If a new hair dryer is too expensive, kick it old-school with these heated rollers, which will create plenty of bombshell volume.
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J.A. Henckels 15-Piece Premium Quality Knife Set
$130
$150 now 13% off
$130
A reader-favorite knife set that works out to just nine bucks a piece.
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Hunter Original Back Adjustable Boots
$140
$215 now 35% off
$140
Like every generation before them, Gen Z is discovering those Alexa Chung–at–Glastonbury pictures. Buy a pair of Hunter boots now and you’ll be the coolest aunt at Christmas later.
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Marshall Acton III Bluetooth Home Speaker
$300 now 33% off
$200
For any upcoming housewarmings, I suggest this handsome Marshall speaker.
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Shark SpeedStyle Pro FLEX Hair Dryer System
$180
$250 now 28% off
$180
Dominique’s pick for the best hair dryer with lots of attachments that’s extremely powerful — it dried her hair in under 20 minutes on the lowest heat setting.
Read more: The 12 Very Best Hairdryers
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$150
This is our best overall coffee grinder, and it’s currently 20 percent off. Senior kitchen-and-dining writer Emma Wartzman says its super-intuitive to use and easy to clean. She also appreciates the angled sides on the grind chamber that allow for relatively neat pouring.
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Coway Airmega AP-1512HH Mighty
$152
$230 now 34% off
$152
Give the gift of cleaner air this year.
Read more: The 10 Very Best Air Purifiers
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Garmin Forerunner 55 GPS Running Watch
$167
$200 now 17% off
$167
According to Strategist editor Jeremy Rellosa and resident expert on both fitness and outdoor gear, this is the perfect running watch “for a (new) runner. There are more expensive options with more features, but the Forerunner 55 has all the basics.”
Read more: I Ran Over 1,800 Testing Running Watches — These Are The Ones To Buy
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Jackery Explorer 240 v2 Portable Power Station
$174
$249 now 30% off
$174
If you can’t figure out what to gift your dad/husband/father figure this year, may I suggest going the extremely practical route with this portable power station. Luck favors the prepared!
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Over $200
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Madewell Suede Essentials Curve Shoulder Bag – Loden
$149
$198 now 25% off
$149
A fall-ready suede shoulder bag from Madewell for 25 percent off.
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NuFACE Mini+ Starter Kit
$175
$250 now 30% off
$175
The mini NuFace packs all the powers of lifting and toning microcurrent in a smaller (and more affordable) package.
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Vitamix Propel Series 750 Blender – Black
$370
$630 now 41% off
$370
“It’s expensive, yes, but well worth the investment for its incredibly sharp blades and strikingly powerful motor,” says Strategist kitchen and dining writer Emma Wartzman, who named it our best-in-class blender for several years running. And for Prime Day, it’s a whopping 40 percent off.
Read more: The 9 Best Blenders
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Balmuda the Toaster
$349 now 30% off
$244
Speaking of top-of-the-line appliances, Balmuda’s super-sleek toaster utilizes steam.
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Graco Modes Pramette Travel System
$319
$390 now 18% off
$319
Is someone on your list expecting? They’re bound to get some literal mileage out of this infant car seat/mini-pram and toddler stroller all rolled into one.
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Breville Infuser Espresso Machine
$400
$600 now 33% off
$400
Breville’s line of espresso machines are consistently rated as the best for at-home coffee-making. This is one of the brand’s beginner-friendly models, but it’s no slouch — perfect an aspiring espresso enthusiast, or an existing one who’s been getting their fix from the local barista.
Read more: The Strategist Guide to Shopping for Breville
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Shark FlexStyle Air Styling & Drying System
$244
$350 now 30% off
$244
If the new $750 Airwrap is out of budget this year, the Shark FlexStyle is a compelling competitor.
Read more: The 8 Very Best Blow-dryer Brushes
More Prime Day Deals
Levi’s, Laneige, La Roche-Posay: The Best October Prime Day Deals Under $50
The 59 Best Early Prime Day Deals, According to Our Deals Editor
Shop These Early Prime Day Deals Now, Gift Them Later
An $80 Stroller, and More Early Prime Day Deals for Babies and Kids
See All
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
Shop These Prime Day Deals Now, Gift Them Later