Already thinking about holiday shopping? Amazon is way ahead of you. The retailer just announced that its Prime Big Deal Days sale (a.k.a. October Prime Day) is back this fall from Oct. 7 to 8. During the 48-hour event, Prime members can save on gifts, festive decor and hosting essentials, as well as everyday items across categories. This is Amazon’s biggest sale before Black Friday and Cyber Monday — you won’t want to miss it, especially if tariffs are currently impacting your budget.
I’ve been covering Amazon sales for NBC Select since 2020, so I’m well-versed in Prime Big Deal Days. I’ll continue updating you as we learn more about what to expect — below is all the information we have so far.
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What is Prime Big Deal Days?
Prime Big Deal Days is Amazon’s second Prime Day-level sale of the year. It’s the retailer’s way of kicking off the holiday shopping season — some brands now start their Black Friday sales as early as October to give you time to spread out your spending, a trend Amazon jumped on in 2022, the first year it hosted Prime Big Deal Days (previously called the Prime Early Access Sale).
Similar to July’s event, only Prime members have access to discounts during Prime Big Deal Days. Many brands drop prices to their lowest of the season, and the sale is typically 48 hours long.
When is Prime Big Deal Days 2025?
Prime Big Deal Days 2025 is happening from Oct. 7 to 8. The sale starts on Oct. 7 at 12:01 a.m. PDT and ends on Oct. 8 at 11:59 p.m. PDT.
Do you need a Prime membership to shop during Prime Big Deal Days?
Yes, only Prime members get access to exclusive discounts during October Prime Day. You can sign up for a Prime membership on Amazon’s website or app. New members get a 30-day free trial — Amazon automatically charges you for your Prime membership once the free trial period ends.
Can you shop early Prime Big Deal Days sales?
Yes, Prime members can shop for early deals as the event approaches. The best way to stay updated about early October Prime Day deals is to download the Amazon app, which can notify you about discounts in real-time.
What are the best deals to shop during Prime Big Deal Days?
Products across all shopping categories are on sale during Prime Big Deal Days, but shoppers won’t know exactly what’s available until the event starts. The best deals tend to be on giftable items, like tech, toys, luxury beauty, small kitchen appliances and gift cards, as well as festive decor and hosting essentials, including dinnerware, cookware and paper goods.
Additionally, Amazon deeply discounts items from brands it owns during October Prime Day, like Echo, Fire, Blink, Ring and Amazon Basics. You’ll be able to shop Amazon’s Lightning Deals, too. These are flash sales that give shoppers a short window to purchase limited quantities of specific products.
Looking at Prime Big Deal Days bestsellers from previous years can give you a sense of items that are traditionally discounted. Below are a few of NBC Select readers’ favorite deals during October Prime Day 2024.
Connect devices like fans, air purifiers and lamps to this smart plug so you can control them from your phone via the companion app, which also lets you set on/off schedules. The plug is compact, so it keeps your second outlet free.
I believe everyone should have one of Bissell’s carpet and upholstery cleaners at home, especially if you’re prone to accidents or have pets and kids. I’ve used it to get red wine, coffee and dog urine stains out of white furniture and rugs in minutes. After the machine sprays stains with cleaning solution and suctions them off surfaces, you’d never know they were there. The Little Green Machine, which is lightweight and easily portable, has two 48-ounce tanks that separate its cleaning solution and dirty water.
Once you put the TubShroom inside your drain, it collects hair to prevent it from clogging pipes. It fits inside drains that are 1.5 to 1.75 inches wide and doesn’t disrupt water flow, according to the brand. The TubShroom also comes with a StopShroom Plug, which fits most bathtub and sink drains, and can replace your old, dirty stopper.
This DNA kit comes with all the materials you need to take a saliva sample and mail it to the brand’s lab for testing. Six to eight weeks later, you’ll get your results, including information about where your ancestors are from and traits you may have a propensity for.
It never hurts to have extra batteries at home. This pack comes with 32 AA alkaline batteries that are packaged to protect against damaging leaks, according to the brand.
This device lets you link your existing garage door opener to a companion app so you can control it from your phone, regardless of where you are. You can also give loved ones control access via the app. Chamberlain’s device is compatible with garage door openers made after 1993, according to the brand.
Amazon’s mini Bluetooth speaker is equipped with an Alexa virtual assistant. You can use it to play music, podcasts and audiobooks, as well as ask Alexa to set alarms, tell you the weather or read you the news.
What is Amazon Prime?
Amazon Prime is the retailer’s loyalty program. A standard membership costs $139 a year or $14.99 a month, and new members get a 30-day free trial. Amazon also offers two types of discounted accounts: Prime for Young Adults, which is $7.49 a month for those 18 to 24 years old, and Prime Access, which is $6.99 a month for those who qualify for certain government assistance programs.
Benefits of a Prime membership include access to shop discounts during Prime Day and Prime Big Deal Days, plus free, fast shipping, like free two-day, one-day and same-day delivery. Prime members also get a handful of streaming and entertainment perks, plus they can order groceries online through Whole Foods or Amazon Fresh and sign up for a free Grubhub+ membership.
Why trust NBC Select?
I’m a reporter at NBC Select who has covered Amazon since 2020. In addition to numerous sales stories, I wrote NBC Select’s history of Amazon Prime Day and Prime membership guide. For this article, I researched Prime Big Deal Days 2025 and reviewed information from Amazon press releases.