By Ion Axinescu

Copyright euroweeklynews

Axarquia’s tourism is going full digital.

Turismo Costa del Sol and the Mancomunidad of Axarquia are working together to bring local leisure businesses into the new ‘Big Data Costa del Sol’ system. This bold tool will give companies valuable insights to boost their visibility, attract more visitors, and, of course, improve profits.

The system collects and analyses a huge amount of information. Everything from online reviews and sales channels to average prices and where visitors come from is displayed in easy-to-use dashboards. Business owners can even see real-time data and adjust quickly to trends and tourist needs.

Antonio Díaz, Managing Director of Turismo Costa del Sol, explained: “Digitalisation is key to improving Costa del Sol’s tourism. Giving Axarquía’s leisure businesses access to Big Data strengthens their ability to attract visitors and grow sustainably.”

The project is a public-private partnership. Municipalities, associations, and local companies are all working together to make the region smarter and more innovative. Apeco, which represents leisure businesses, says entertainment is a major draw for visitors. This initiative will increase exposure for local companies and also improve the overall tourism system.

With this push, Axarquia isn’t just keeping up with trends, but it’s leading them. By combining technology, strategy, and sustainability, the region is building a tourism sector that’s stronger and smarter. It now has all the tools to shine on the national and international stage.

Read here more news from Axarquia.