AMD Stands ‘Unfazed’ By the Intel-NVIDIA Partnership, with Executive Claiming that the Firm Will Continue to Provide ‘Disruptive’ Technology
AMD has commented on the recent NVIDIA-Intel partnership, claiming that the firm is confident in its roadmap and that great solutions are forthcoming for the PC market.
AMD Is Confident In Its Upcoming Product Lineups, Stating That They Are Ready to Compete With the ‘NVIDIA-Intel’ Chip
The Intel-NVIDIA deal was indeed a blockbuster announcement, not just from an industry perspective, but also from a consumer’s view, as both parties revealed plans to combine the prowess of x86 with the might of RTX 50 GPUs into a single package. It was disclosed that both Intel and NVIDIA will work on an x86 SoC that will feature RTX GPU chiplets onboard, meaning that AMD would face competition it didn’t see coming at all. However, according to AMD’s executive Jason Banta, it is stated that Team Red is confident in its product roadmap and will deliver ‘disruptive’ technology.
We’re very confident in our road map. We’ve done some very exciting things. You’ve seen ‘Strix Halo’ products that are really category-defining products. We want to continue to provide disruptive technology.
It would not be wrong to say that in the mobile segment, AMD has contributed significantly to building a compute portfolio that combines performance and power efficiency in one package. Team Red’s Strix Halo lineup is renowned for being one of the best options for compact devices, such as laptops and mini-PCs, offering performance levels that rank among the best in the industry. More importantly, with its XDNA engines, AMD has also taken on-device AI to new heights, which shows that it has nailed every aspect of a modern-day mobile APU.
More importantly, AMD has seen massive adoption of its Ryzen AI platform among OEMs, including laptop integrators, mini-PC manufacturers, and handheld companies, all of which have robust portfolios centered around the company’s SoCs. However, the Intel-NVIDIA partnership would indeed ramp up market competition, especially since CEO Jensen Huang expects the upcoming chip to be integrated into 150 million laptops, which shows that NVIDIA intends to push out a competitive platform. But, by the looks of it, AMD isn’t worried about competing in such an environment.
AMD is very confident that we’re going to continue to be able to compete in that environment. We’ve got great solutions going into notebook, desktop, handheld, other form factors, so we’re very confident in the ability to compete there.
In terms of what to expect from AMD in future APU lineups, we have Medusa Point coming next year, with Gator Range planned for 2027. Both will be based on the next-gen Zen 6 CPU lineup. While we don’t know when NVIDIA-Intel’s x86 SoC will arrive in the market, there is no doubt that the chip will ramp up industry competition to a whole new level, which is great for consumers, to say the least.
News Source: CRN