The breakthrough promises to make video production accessible to anyone with a single idea, dramatically lowering barriers to entry for creators.

However, the technology has already sparked concerns. While the demonstration highlighted Sora2’s impressive performance, the ability to generate lifelike videos so quickly has raised questions over potential misuse, particularly regarding copyright infringement and the creation of unauthorized content.

Industry experts warn that while the tool represents a major leap in creative possibilities, it also calls for urgent discussion on regulation and safeguards. The rapid spread of generative AI technologies continues to test the balance between innovation and responsibility in digital media.

Source: TBS