By Bevan Shields

Copyright smh

As we note in the campaign, we all have different ideas, beliefs and priorities, from politics to the environment, finance to education, arts to infrastructure. This is a good thing. That diversity makes us stronger. But in a world of algorithms and agendas, balanced, reasoned news has never mattered more.

You will see the campaign on our website, social media platforms, on television and on billboards and trams across Sydney. The fabulous campaign film, which you can watch here, features several subscribers, capturing the nuances of Sydney’s culture and the Herald’s audience.

The Herald and our sister publication The Age have had other brand campaigns in the past, each with varied levels of success.

One of the things I really love about this one – and the reason I think it will work so well – is that the newsroom was closely involved in its development. Journalists and editors who understand the Herald, what we do and who our readers are, were consulted very early during the development of the campaign.