Prime Day deals are back! Although Prime Big Deal Days doesn’t start till October 7, Amazon is kicking off the weekend with a barrage of deals that are just as good — if not better — than the Prime Day deals I saw back in July.
I’ve covered every Prime Day and Amazon is renown for starting its sales ahead of the actual start date. And that’s precisely what’s happening this weekend. For example, right now Amazon devices are on sale from $12. It includes some of our favorite devices like the Editor’s Choice Blink Outdoor 4 for $34 and this Echo Dot Star Wars TIE Fighter Bundle for $84.
Fall apparel is also undergoing aggressive price cuts. Skechers sneakers and apparel are on sale from $24, whereas Columbia footwear and apparel are on sale from $15. Tom’s Guide mattress team has also gathered their favorite Amazon Prime Day mattress sales.
With so many deals going live this weekend, it can be overwhelming to sort through everything. So I’ve rounded up my favorite can’t-miss deals this weekend. For more savings, you can also check out our list of the best Amazon promo codes.
shop all early Prime Day deals
Lego sale: deals from $8
Adidas sale: deals from $9
Carhartt sale: deals from $9
Sony headphones: from $9
YETI sale: deals from $10
Alexa devices: from $12
Columbia: deals from $15
Crocs: footwear from $20
Skechers: apparel/sneakers from $24
Roku: devices from $24/TVs from $139
TV sale: from $69
Louis Ramirez
I’m the Editor in Chief of deals at Tom’s Guide and I’ve been covering Amazon deals since the very first Prime Day. From running sneakers to coffee machines, I refuse to pay full price for my purchases and throughout the years I’ve learned the best times to shop and where to find the best deals. I’ll be your guide to the best Amazon deals from now through the end of Prime Big Deal Days.
Top deals now
Skechers shoes/apparel: from $27 @ Amazon
Amazon is having a massive Skechers sale right now. The sale includes sneakers and apparel for men, women, and children on sale from $27.
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Lego sale: deals from $8 @ Amazon
The best Lego deals can usually be found in November and December, so I’m a little shocked that so many Lego sets are on sale now. You can get everything from Disney to Star Wars as well as generic sets.
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GrubHub+: $10 off $20+ @ Amazon
Normally costing $10 a month, GrubHub Plus is free for all Prime members. From October 7th through October 8th, use coupon code “DEALS10″ to save $10 on orders of $20 or more. The code can be entered during checkout.
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Adidas sale: deals from $9 @ Amazon
Get ready for fall. From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men’s, women’s and children’s apparel. After discounts, deals start as low as $9.
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YETI sale: deals from $10 @ Amazon
If you’re a fan of YETI, you know that a sale doesn’t come around often enough. That’s why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $10. So don’t wait — snag a new cooler or water bottle before these discounts disappear!
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iPhone 17 accessories: from $12 @ Amazon
From Apple’s TechWoven Case to Apple’s iPhone Air Bumper, Amazon is slashing the price of various iPhone 17 cases and accessories. For example, I purchased this iPhone 17 Pro Silicone Case for just $43 (Apple sells it for $49). After discount, prices start from $19 for cases or $12 for cables/accessories.
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Ninja appliance sale: deals from $49 @ Amazon
From blenders to coffee machines, Amazon is taking up to 35% off select Ninja appliances and cookware. The sale include air fryers, personal blenders, indoor grills, and more. After discount, prices start from $49.
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TV sale: deals from $69 @ Amazon
Amazon has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children’s room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we’ve seen from Amazon.
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Apparel
Hoka: deals from $60 @ Amazon
It’s not the largest Hoka sale I’ve seen, but Amazon is discounting select Hoka sneakers as part of its Prime Big Deal Days event. The sale includes sneakers for men, women, and children. Amazon is also lowering the price of select Hoka unisex slides.
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Carhartt sale: deals from $9 @ Amazon
If you’re looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you’ll want to rock all season long.
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Timberland sale: deals from $9 @ Amazon
Amazon is hosting a huge Timberland sale with up to 60% off. Timberland has tons of rugged and fashionable footwear and apparel to boost your style.
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New Balance sale: up to 50% off @ Amazon
Amazon is currently hosting a huge New Balance sale that knocks up to 50% off select running shoe styles and athletic apparel. Whether you’re looking for a training shoe, a casual pair of sneakers or some new fitness clothing, there’s a little something for everyone in the New Balance sale.
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Columbia: deals from $15 @ Amazon
Get your wardrobe fall and winter ready with the latest sale from Columbia. Amazon is discounting many of our favorite Columbia apparel with deals from $24. From versatile zip-ups to lightweight fleeces, there’s bound to be something for you in the latest sale. For example, you can get the Columbia Sweater Weather Full Zip for just $55 (pictured, was $90).
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Crocs: deals from $20 @ Amazon
Amazon has a wide selection of Crocs for men, women, and children on sale from $20. The sale includes their classic clogs, slides, sandals, slip-on shoes, and more. I’ve been wearing my Crocs around the house for about a year and find them to be comfortable, durable, and just a great all-purpose shoe.
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Cushionnaire sale: up to 40% off @ Amazon
If you’re in the market for some Birkenstocks, but don’t want to pay the hefty price, I have the recommendation just for you. Cushionnaire is a brand that makes super comfy slides (among other styles) that resemble Birkenstocks — except they’re a fraction of the price. Our deals writer Olivia Halevy has a pair of the pictured sandals, which are now up to 40% off and she absolutely loves them.
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Adidas Techfit Training Short Leggings (Women’s): was $25 now $20 at Amazon
When it’s too hot for leggings, opt for these Adidas Techfit Training Shorts. These compression short leggings fit snugly for extra support, while wicking sweat off your body to keep you comfortable and dry.
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Arc’teryx Taema Crew Neck: was $80 now $56 at Amazon
This crew neck offers excellent moisture-wicking and quick-drying properties, which makes it perfect for fall weather adventures. It can double as a running shirt for high-intensity training or leisure shirt for casual activities. It’s a staple for any wardrobe.
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Computing
Samsung Galaxy Tab S6 Lite (Wi-Fi/64GB): was $329 now $209 at Amazon
Looking for an affordable, lightweight Android tablet that doesn’t skimp on screen size? Samsung’s Galaxy Tab S6 Lite certainly fits the bill. The Tab S6 Lite boasts a crisp 10.4-inch display and comes with an S Pen in the box, making it ideal for those who want to sketch or take notes on the go.
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Asus ExpertBook CX54: was $699 now $599 at Amazon
This discounted Asus Chromebook is a browser-based workhorse that gives you a 14″ 1600p display, an Intel Core Ultra 5 CPU, 8GB RAM and 128GB of storage. You also get a free year of Google One AI Plus, which lets you try out all the newfangled AI features without paying extra.
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Asus Vivobook 16: was $799 now $679 at Amazon
Here’s a tidy discount on a new Asus Vivobook 16 Windows 11 laptop with a 16-inch WUXGA display, an AMD Ryzen AI 5 340 CPU, 16GB of RAM, and 512GB SSD. You get all the features of a Copilot+ PC in a portable, long-lasting package, making this a great productivity machine.
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HP Omnibook 5: was $799 now $694 at Amazon
If you know you want a Copilot+ laptop and don’t want to spend much money, this HP Omnibook is a great choice since it sports a 16-inch 2K (1920 x 1200) touchscreen, along with an AMD Ryzen AI 7 350 CPU, 16GB of RAM and a 1TB SSD.
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Samsung Galaxy Tab S10 Ultra: was $1,199 now $1,137 at Amazon
This massive slate is one of the best tablets you can get if you’re a fan of large screens. The Samsung Galaxy Tab S10 Ultra is a beefy Android tablet that sports a ginormous 14.6-inch 120Hz Super AMOLED display. With 8GB of RAM, 128GB of storage and the MediaTek Dimensity 9300+ under the hood, it’s a capable machine, and it offers the largest screen you can get on a premium tablet.
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Asus ROG Strix G16 w/ RTX 5060: was $1,499 now $1,399 at Amazon
This is a small but notable discount on the Asus ROG Strix G16 with an Nvidia GeForce RTX 5060 laptop GPU onboard. You also get an Intel Core i7 14650HX CPU, 16GB of RAM and a 1TB SSD, which gives it enough power to play many games well on the 16-inch 1080p 165Hz display.
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Asus ROG Strix G18 w/ RTX 5070: was $2,499 now $2,249 at Amazon
If you love the idea of a gaming laptop with a giant screen consider an 18-incher like this discounted Asus ROG Strix G18, which packs an Nvidia GeForce RTX 5070 laptop GPU, Intel Core Ultra 9 275HX CPU, 32GB of RAM and a 2TB SSD. Games should look good on the 18″ 2.5K 240Hz display, and you get Wi-Fi 7 plus an Ethernet jack for optimal speeds while gaming online.
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Amazon devices
Amazon devices: from $12 @ Amazon
If you missed Prime Day this summer, Amazon just slashed the price of various Alexa-powered items with deals from $12. The sale includes items like this Spider-Man Stand for Echo Dot for $29 (pictured, was $39). You can also shop Ring, Kindle, Fire TVs, and other devices.
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Amazon Smart Plug: was $24 now $12 at Amazon
We all have electronic devices in our house that aren’t smart. However, if they plug into the wall, they can get smart features thanks to this Amazon Smart Plug. It is currently listed for around 50% off, so it’s a great deal to turn your old lamps and other basic devices into smart ones — all with Alexa support.
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Amazon Blink Mini 2: was $39 now $19 at Amazon
The Blink Mini 2 proves that good things come in small packages. This tiny but mighty camera works equally well inside or outside, rain or shine. Its color night vision and person detection features punch well above its weight class, delivering smart security without the premium price tag.
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Ring Indoor Cam: was $49 now $24 at Amazon
The Ring Indoor Cam (2023) can record 1080p video, scare off intruders with a built-in siren, and detect motion in specified zones. It is more compact than the previous model with the addition of a new privacy shutter and upgraded mount. This is the lowest price we’ve seen to date.
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Blink Video Doorbell: was $69 now $34 at Amazon
The Blink Video Doorbell runs for two years on three AA batteries, which is honestly impressive. You get head-to-toe HD video, night vision, and two-way audio through the app. Setup takes minutes whether you wire it or go wireless. Works with Alexa and includes everything you need to start.
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Ring Battery Doorbell: was $99 now $49 at Amazon
At just $49, the best value Ring Video Doorbell got even better. The newest of Ring’s doorbells has head-to-toe video and package detection. You can’t replace its battery, but it’s a fantastic option at this price.
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Amazon Echo Spot : was $79 now $49 at Amazon
The Echo Spot offers a different take on the smart screen format. As well as playing your music and podcasts hands-free, it’s also great for quick glances at weather, time and notifications, with a design that fits nicely on any surface.
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Amazon Fire TV Stick 4K Max : was $59 now $39 at Amazon
This compact streaming stick offers smooth 4K HDR playback with Dolby Vision, a powerful quad-core processor, and next‑gen Wi‑Fi 6E support. It’s perfect for upgrading older TVs and improving load times. Ideal for users who want solid streaming performance without complexity. We rank it as Amazon’s best streaming stick right now.
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Amazon Echo Show 5 : was $89 now $54 at Amazon
The Amazon Echo Show 5 includes a 5.5-inch display that’ll show you everything from the weather to your video call. Integrated with Alexa, you’ll be able to control different parts of your home. Plus, the built-in camera lets you keep an eye on your home when you’re out for added security.
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Amazon Echo Show 8 : was $149 now $99 at Amazon
Taking the top spot in our best smart displays guide, the Echo Show 8 nails the Goldilocks principle of smart displays: not too big, not too small, just right. The 8-inch screen balances viewing comfort with counter space perfectly. The camera tracks you during calls, and speakers deliver solid audio for music or podcasts.
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Amazon Fire TV Cube: was $139 now $99 at Amazon
The Fire TV Cube is Amazon’s most powerful streamer, driven by an octa-core processor that’s about twice as fast as the Fire TV Stick 4K Max. It supports 4K with Dolby Vision and Atmos, Wi‑Fi 6E, and hands‑free Alexa in all directions. A built‑in HDMI‑in port lets you control a cable box, console, or webcam via voice.
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Fire TV Soundbar: was $119 now $89 at Amazon
The Fire TV Soundbar is a great cheap option to boost your Fire TV’s audio. It supports DTS Virtual:X and Dolby Audio, plus Bluetooth connectivity so it won’t hog a valuable HDMI port. There’s no Dolby Atmos, but that’s understandable at this low price.
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Amazon Fire Max 11: was $229 now $139 at Amazon
The Fire Max 11 is the best Amazon Fire tablet you can buy, and right now it’s just shy of being $100 off. It sports a bright 11-inch 2K screen, a 2.2GHz octa-core Mediatek MT8188J CPU, 4GB RAM, and 64GB of storage. In our Fire Max 11 review, I called it Amazon’s best Fire tablet yet, and now’s a great time to get one at a good discount.
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Amazon Kindle Scribe (2024): was $399 now $299 at Amazon
You can now score a discount on the updated Kindle Scribe. This e-reader comes with a Premium Pen that lets you annotate, write notes and draw on your e-books. You can also create digital notebooks and convert your handwritten notes into text. In our Kindle Scribe (2024) review we loved this device’s large 10.2-inch 300 ppi display and found the stylus comfortable to use.
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TVs
Roku 55″ Select 4K TV: was $349 now $299 at Amazon
This 55-inch Roku TV is part of Roku’s 2025 lineup. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku’s platform for all your streaming needs.
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Insignia 70″ F50 4K Fire TV: was $499 now $329 at Amazon
Who says TVs have to cost a fortune? This 70-inch Insignia TV offers impressive image quality no matter what you’re watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
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Amazon 55″ Omni Mini-LED 4K QLED Fire TV: was $819 now $699 at Amazon
Announced in November 2024, this is Amazon’s first Mini-LED TV. It features a 144Hz refresh rate in tandem with AMD FreeSync Premium Pro support to give gamers ample juice for fast-paced games. The TV also has an Ambient Experience feature, so when it’s powered off it displays dynamic artwork. This is also the first Amazon Fire TV to support Dolby Atmos audio.
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TCL 65″ QM7K Mini-LED TV: was $1,499 now $997 at Amazon
The TCL QM7K is a budget-friendly Mini-LED TV that is perfect for folks who want to upgrade to a truly impressive TV without breaking the bank. It features built-in Google TV with Chromecast, a slate of sought-after gaming features (such as HDMI 2.1 and 4K gaming up to 144Hz), and a bright, colorful picture worthy of movie night. In our TCL QM7K QD-Mini LED TV review we said the Editor’s Choice TV is an affordable TV you can count on.
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Hisense 65″ U8QG Mini-LED TV: was $1,499 now $1,081 at Amazon
It’s not every day you see a new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It’s bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It’s also got the best brightness in the TV game, owing to its Hisense lineage.
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Apple
Apple AirTag (4-pack): was $99 now $74 at Amazon
The Apple AirTag is an excellent Bluetooth tracker that is extremely easy to set up and does a great job of locating your valuables. Each coin-sized tracker offers a replaceable battery lasting over a year, water resistance, and seamless integration with iPhones. This bundle includes four, so you can have one on multiple items. This is just $5 shy of the the lowest price we’ve ever seen for this 4-pack.
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Apple 11″ iPad (Wi-Fi/128GB): was $349 now $319 at Amazon
The 2025 iPad features a larger 11-inch (2360 x 1640) screen, A16 CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. The base model features 128GB of storage, which double the capacity of its predecessor. It’s available in 128GB, 256GB, and 512GB capacities.
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Apple MacBook Air 13″ (M4/256GB): was $999 now $899 at Amazon
In our MacBook Air M4 review, we said the Editor’s Choice laptop is irresistible thanks to its speedy performance, sharper camera and lower starting price. The MacBook Air M4 supports dual external monitors, even when you have the laptop’s lid open. And it packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple’s M4 CPU w/ 10-core GPU, 16GB of RAM and 256GB SSD.
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Apple 15” MacBook Air (M4): was $1,199 now $1,079 at Amazon
Prefer a bigger screen? The 15-inch model is also on sale. It packs a 15.3-inch Liquid Retina display (2880 x 1864), Apple’s M4 CPU w/ 10-core GPU, 16GB of RAM, and 256GB SSD.
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Appliances
Crock-Pot 7-Quart Slow Cooker: was $59 now $35 at Amazon
This 7-quart slow cooker is the perfect size to house a big batch of chili or queso to snack on all day. Or you can plan ahead and slow cook a melt-in-your-mouth roast with some carrots and potatoes for an easy dinner.
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Ninja Blast Portable Blender: was $69 now $49 at Amazon
Available in several different colors, this Ninja portable bender allows you to make perfectly smooth drinks anywhere you go. This is an especially great deal for athletes because you can make up to 18 ounces of shakes and smoothies on the go. It features an easy-open sip lid that lets you blend and drink in the same vessel.
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Cuisinart PerfecTemp Cordless Electric Kettle: was $129 now $94 at Amazon
This sleek electric Kettle heats and boils your brews quickly. With six preset heating profiles to choose from, it can extract the most flavor out of your tea or morning coffee. We rank it as one of the best electric kettles you can buy.
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Shark FlexBreeze HydroGo: was $149 now $99 at Amazon
The FlexBreeze HydroGo is selling out fast. This innovative and portable cooling solution brings the breeze both indoors and outdoors. Plus, with cutting-edge misting technology, it creates a spa-like cooling effect that will see temperatures dropping and life in the sunshine improving. With rechargeable batteries, it can last up to 12 hours, keeping you cool and comfy.
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Coway Airmega AP-1512HH: was $229 now $151 at Amazon
In our Airmega AP-1512HH review, we said that the air purifier is small and compact in stature, but powerful. Its eco-friendly setting also helps keep energy costs low, earning it the most energy-efficient of the bunch. Better yet, it provides a decent clean air delivery rate (CADR) of 247.5/232.3/241.3. It also offers an ionizer mode, which will disperse negative ions to improve the quality of the air it filters.
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Blueair Blue Signature: was $449 now $299 at Amazon
The Blue Signature is Blueair’s new line of stylish and highly functional air purifiers. This large unit can clean rooms of up to 3,385 sq ft. In our Blueair Blue Signature review, we said the Editor’s Choice air purifier is stylish, but also performs well thanks to Blueair’s unique four-stage odor reducing system combined with electrostatic and HEPA filtering.
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Vitamix Ascent X2 Blender: was $549 now $499 at Amazon
Our current choice for the best blender on the market is the Vitamix Ascent X2. We called it “the king of blenders” in our Vitamix Ascent X2 review and gave it a rare 5-star rating. It’s pricey, but it effortlessly blends together ingredients, has speed control options and is easy to clean.
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Audio
Anker Soundcore P20i: was $39 now $19 at Amazon
If you’re willing to live without active noise-cancellation, these Soundcore by Anker P20i buds are fantastic value for money. Offering 10mm drivers for impressive “big” bass, along with Bluetooth 5.3, 30-hour battery life, water-resistance, 22 preset EQs and in-app customisation, which is great for this price.
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Beats Flex Wireless: was $69 now $39 at Amazon
While they aren’t technically true wireless, on account of the wire that connects the buds, the Flex are a great pair of fitness earbuds. They’re super comfortable thanks to their lightweight, and this $30 saving is a solid discount.
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Beats Studio Buds: was $149 now $79 at Amazon
Amazon has slashed the price of the Beats Studio Buds. You get active noise canceling, sweat resistance and up to eight hours of listening time, or 24 hours when combined with the pocket-sized charging case. Our Beats Studio Buds review called these “a small but feature-stuffed set of wireless earbuds.”
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Apple AirPods Pro 2 (USB-C): was $249 now $199 at Amazon
The AirPods Pro 2 pack Apple’s new H2 chip to provide 2x more noice cancellation than their predecessors. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. In our AirPods Pro 2 review, we said they take everything we loved about the original AirPods Pro to the next level. This new model includes a USB-C charging case.
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Mattresses
Casper Sleep Element Mattress: was $445 now $324 at Amazon
The most affordable bed from popular boxed mattress brand Casper, the Sleep Element is an all-foam mattress with a softer feel that should suit side sleepers. A queen is now $474 (was $645) which is close to the lowest price we’ve seen this year but we might be keeping our fingers crossed for another price cut on Prime Day itself.
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Siena 10″ Mattress: was $199 now $168 at Amazon
The Siena Memory Foam is one of the best mattresses we’ve tested and a dream for back and stomach sleepers. It’s also one of the best value mattresses you can buy: $288.99 for a queen is a steal for Prime members (you’ll pay $359 in the Siena mattress sale.) Our Siena Memory Foam Mattress review team was full of praise but be aware the firmer feel isn’t for side sleepers.
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EGOHOME 10″ Memory Foam Mattress: was $137.99 now $129.98 at Amazon
For bargain hunters, a queen EGOHOME all-foam mattress is down to its lowest price of the year at just $152.96 (was $208.99.) We were highly impressed with its pricier cousin, the EGOHOME 12″ Black Mattress, and while this bed is unlikely to have the same level of pressure relief, it’s great for a guest room. Thanksgiving is around the corner…
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