Focusing on the growth rate in the beauty care market, Revlon India aims to rank among the top five brands in the country within the next three years.
The company has identified forward-looking strategies to achieve this goal, including building long-term relationships with retailers, staying connected with customers both offline and online, and designing product strategies to woo today’s youth, said Meghna Modi, CEO, Revlon India.
Meghna Modi, who was in Kochi to launch new product lines, told businessline that the beauty care market in India is estimated at $18 billion, comprising both colour cosmetics and personal care, and is growing at a CAGR of 9 per cent. Of this, lipstick segment is the main growth engine, a mass market generating a business of around $700 million. Within this, 30 per cent is premium or mass premium, and Revlon enjoys a 15 per cent share in the segment.
Targeting young girls, the company plans to introduce a new glimmer collection made of lips and face. It is also placing a strong focus on the colour cosmetics business, which holds a 15 per cent market share.
“Today, beauty is considered more than just lipsticks or nail polish; it is seen as confidence. Earlier, people were shy, but now girls like to dress up. We are here to cater to this segment,” she said.
With growing social media influence, she noted, popularity is easier to achieve. “Now everybody has many followers, especially on Instagram and Facebook. In such a scenario, it is very easy for brands to get popular,” she added.
Revlon India is also targeting a 50 per cent increase in turnover from the current ₹200 crore in the next one year. The brand outlets would be doubled from 300 to 600 in three years.
On market trends, Meghna Modi said it is all about awareness, engagement and conversion. Instagram, social media, and influencers drive the awareness and engagement. “But we need to be very focused – pick KOLs, niche influencers and a curated and a smart video script because there is so much clutter in the market. If it is catchy and very clear, people will stick on,” she said.
“These are exciting times because Revlon is known for its timelessness, product leadership, and colour authority. We have been here for 30 years, and it has been an interesting journey,” she added.
The market is divided into e-commerce, online, and offline, with the south contributing 50 per cent of the business. The company is also investing $10 million over the next five years in e-commerce, human resources, IT revamp, training, and knowledge-building for existing resources, she said.
Published on October 2, 2025
