Palmer Wealth Group is carving out a space in wealth management where not many firms have dared to build, creating family office-level services for high-net-worth individuals and even clients with $5 million in investable assets. It’s an area that has traditionally been underserved, and Luke Palmer, owner and CEO, is determined to change that.
“We want to bring the same sophistication that’s usually reserved for families with $100 million portfolios to those who have achieved significant success but are not at that level yet,” Palmer explains. “Our goal is to meet them where they are and help accelerate them to the next stage.”
Palmer Wealth Group stands apart by rejecting the one-size-fits-all approach that many in the industry utilize. Instead, the firm builds what Palmer calls “true ensemble teams.” At the center of each relationship is a dedicated planner whose sole responsibility is strategy. Around that planner is a team of specialists, including portfolio managers, business advisors, and retirement plan experts, supported by a network of vetted professionals, such as attorneys or CPAs, as needed.
“It’s like having a team of financial specialists working in perfect harmony,” Palmer says. “Each advisor is highly trained in their area, and together, they look at the whole picture. That creates clarity where clients usually experience overlap and confusion.”
The clarity begins with what Palmer describes as a deep discovery process. Too often, wealth planning starts with assumptions and bias. Palmer Wealth Group spends the time to uncover client objectives, family dynamics, and future aspirations before recommending a single strategy. The result is not only a financial plan but a roadmap for multigenerational wealth preservation.
That roadmap is built to move quickly when circumstances demand it. Palmer recalls a recent client who received a sudden Stage Four cancer diagnosis. Within six weeks of engagement, Palmer Wealth Group had restructured the family’s portfolio, optimized insurance coverage, and secured estate protections. “You can’t predict life events,” Palmer reflects, “but you can ensure families are prepared. Speed matters.”
The firm is also helping clients think beyond financial returns. Palmer points to initiatives like “ethical wills,” which capture values and aspirations for the next generation alongside wealth transfers. “It’s not just about money,” Palmer emphasizes. “It’s about ensuring families understand the legacy they are inheriting and the responsibilities that come with it.”
Palmer Wealth Group focuses on clients positioned for growth rather than those who have already reached the ultra-high-net-worth tier. “If you are at $5 to $30 million, you are already highly successful,” Palmer says. “But managing complexity, business succession, family transitions, and tax optimization requires the same infrastructure billionaires use. We apply that framework now to help clients accelerate their wealth while keeping families aligned.”
Behind the client experience is another core ambition: building the best workplace for advisors. Palmer is currently expanding his team, seeking specialists who want to excel in their domain rather than wear every hat. He says, “We want to create an environment where top advisors can do the work they love at the highest level, and that directly benefits our clients.”
Palmer’s long-term vision is to refine this model, codify processes, and scale in a way that combines boutique personalization with big firm resources. “We are at the prototype stage right now,” he explains. “But the foundation is there: a discovery-driven process, bespoke teams, and a culture of excellence. From here, it’s about growth.”
For Palmer, the mission is both professional and deeply personal. He shares, “Families come to us at pivotal moments, selling a business, planning for succession, preparing children for responsibility, and they need clarity. We exist to provide that clarity and to accelerate them toward their aspirations.”
In a world where financial advice is often fragmented and impersonal, Palmer Wealth Group is proving that small firms with big aspirations can deliver something truly rare: integrated, human-centered wealth management built for both today’s challenges and tomorrow’s legacy.
Disclosures:
Commonwealth Financial Network® does not provide legal or tax advice. You should consult a legal or tax professional regarding your individual situation.
The client case study is for illustrative purposes only and should not be construed as a recommendation. It may not be representative of your experience.
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