By Bharat Upadhyay

Copyright timesnownews

Mark Zuckerberg-owned social media giant Meta is taking personalisation to the next level. Soon, every chat you have with its AI across Facebook, Instagram, WhatsApp and Messenger could directly influence the posts, reels and ads in your feed. While Meta says this will help show users content they are more likely to be interested in, the move has already raised privacy concerns. Meta Will Read Your Instagram, WhatsApp Chats With AI According to the social media giant, the goal is to make content more relevant. If you chat with the AI about hiking, for example, the platform might show ads for hiking boots — similar to how it already recommends content based on pages you like or interact with. Both text and voice conversations will be included. However, there’s no direct way to opt out of this AI-based ad targeting. Meta says users can still tweak their experience through Ad Preferences and feed controls. You can limit ads on certain topics or block specific advertiser but you cannot prevent the company from using your AI chats for personalisation. All interactions across Meta products tied to the same account will be included. Meta also clarified that sensitive topics like sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, and trade union membership will not be used for ad targeting. Conversations before December 16, 2025, won’t be included either. For those concerned about privacy, the only way to avoid having your AI chats influence content and ads is to stop using Meta AI altogether. Meta plans to roll out this personalisation on December 16, 2025 with in-product notifications and emails to inform users. The changes will apply in most countries but the EU, UK and South Korea will be excluded for now. What It Means For You If you use Meta AI on WhatsApp, Instagram, Messenger or Facebook, your chats with the AI could now affect the ads and content you see. For example, if you talk about travel, food, or fitness, you may start seeing related ads in your feed. There’s no way to opt out of this, so the only way to avoid it is to stop using Meta AI altogether. Many users may feel uneasy knowing their conversations are being analysed. Basically, Meta AI is moving from being just a chat assistant to a tool that shapes your feed and your ads based on what you talk about.