By Martin Shwenk Leade
Copyright indiatimes
The Oberoi Group said on Wednesday it was launching ASMI by Oberoi, a wellness offering that reflects the brand’s commitment to creating experiences that are ‘luxurious, meaningful, restorative, and authentic.’ The luxury hospitality chain said ASMI by Oberoi is a lifestyle framework designed to strengthen alignment and vitality across five pillars: movement, nutrition, bodywork, breath work, and mindfulness.The chain said rooted in the Indian philosophy of Pancha Kosha, which views human wellbeing across five layers of existence, ASMI by Oberoi invites guests to begin from where they are. Whether taking first steps or seeking a deeper immersion, ASMI keeps the experience non-prescriptive and personal. It frames a lifestyle arc: first support physiology and biochemistry through movement and healthy eating; then ensure recovery and rest then cultivate presence through breath and mindfulness; and, over time, engage with deeper meaning in living a well life. Vikram Oberoi, Chief Executive Officer, The Oberoi Group, said ASMI by Oberoi is a living philosophy. “It reflects our belief that true luxury creates experiences with lasting effect on body, mind, and spirit. With ASMI, wellness becomes personal and transformative, carrying the authenticity of India while resonating with guests worldwide,” he added. Mohit Nirula, Chief Operating Officer, The Oberoi Group, said every element of ASMI is intentional. “From arrival to departure, guests follow a journey of alignment and restoration. This is wellness elevated. More than a service or a product; an experience that connects guests to themselves in ways that are tangible, memorable, and enduring. The approach is inclusive, practical, and easy to adopt,” he added. Live Events Bryan Hoare, Wellness Consultant, The Oberoi Group said ASMI is a lifestyle model built on five simple bases for living well: movement, nutrition, bodywork, breath, and mindfulness. “We start with physiology and biochemistry. We secure recovery and rest. We build presence in daily moments. We open room for deeper meaning. The design is integrated, personal, and made for real life,” he added.Beyond individual sessions, ASMI by Oberoi will also offer curated nutrition, in-room wellness cues, personalised rituals, bodywork therapies, and guided practices that foster alignment. It will be introduced across the chain’s portfolio in India with plans to expand internationally in 2026. Add as a Reliable and Trusted News Source Add Now!
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Read More News onOberoi GroupASMI by Oberoiluxury hospitality chainPancha KoshaIndian philosophyVikram OberoiMohit Nirulawellness offering
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(You can now subscribe to our Economic Times WhatsApp channel)Read More News onOberoi GroupASMI by Oberoiluxury hospitality chainPancha KoshaIndian philosophyVikram OberoiMohit Nirulawellness offering(Catch all the Business News, Breaking News, Budget 2025 Events and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online….moreless
