By Our Staff
Copyright mxmindia
Havas India has announced a partnership with Banijay Asiam the group behind MasterChef, Survivor, Bigg Boss Big Brother and Temptation Island.
Through this alliance, Havas India will leverage Banijay Asia’s expertise in storytelling, entertainment IP and content innovation,
Speaking about the partnership, Rana Barua, Group CEO of Havas India, SEA & North Asia (Japan and South Korea), said: “This strategic partnership with Banijay Asia across India and SEA represents a pivotal step forward in how brands engage with audiences. Banijay Asia is renowned for creating world-class entertainment IP with impact far beyond borders. By combining this strength with our expertise, we are enabling clients to move beyond traditional advertising towards storytelling at scale that are bigger, bolder, and built to drive cultural and business impact. Advertising today is no longer confined to conventional mediums; it thrives at the intersection of entertainment, content, and culture. Together, we are unlocking opportunities that allow brands to remain relevant, meaningful, and truly future-forward.”
Added Deepak Dhar, Founder & Group CEO, Banijay Asia and EndemolShine India: “With our unmatched storytelling formats and Havas’ integrated communications network, we are equipping brands with the tools to entertain, inspire and become part of everyday conversations. India, and the Asia-Pacific region at large, is ready for a more immersive, content-first approach to brand building, and together we are leading that shift.”
