For more than 30 years, Cydcor has helped leading brands across telecom, energy, business services and beyond, grow their customer base through in person, relationship-driven sales. But what sets Cydcor apart isn’t just its longevity. Grounded in high standards and a results-driven approach, Cydcor creates opportunities for entrepreneurs while delivering impressive results for the brands it serves.
What makes Cydcor unique is its structure. Instead of hiring its own sales representatives, Cydcor partners with independently owned sales companies. These companies hire and manage their own teams of salespeople, who represent Cydcor’s clients directly to consumers. This model works both ways: it connects brands with proven sales teams and gives independent companies the platform to represent respected brands and grow their businesses.
Debunking the Myths
Even with its strong track record, Cydcor is sometimes mistaken for business models it has nothing in common with. Navigating those misconceptions, Cydcor is not an MLM and not a franchise. In reality, it shares none of those characteristics. Here’s why:
No sign-up fees
No income from recruitment
No inventory to buy
No franchise buy-in
No right to operate under Cydcor’s name.
A better Cydcor comparison is to a broker, matching independent businesses with respected brands, with compensation based on results.
How Cydcor’s Sales Model Works
Here’s how the model comes together in practice:
Brands retain Cydcor to drive sales through face-to-face interactions.
Cydcor contracts with independent sales companies to carry out those sales campaigns.
Cydcor pays the sales companies based on measurable results such as customer sign-ups or closed sales.
Each sales company manages its own teams and determines compensation for its representatives provided that it is in compliance with all applicable laws. Compensation structures vary and can include performance-based pay, base pay, hourly, or per diem models.
“We are not the employer of sales representatives,” says Cydcor CEO, Vera Quinn. “We partner with sales companies that demonstrate they can represent our clients with integrity and get results. We set minimum standards, they build their businesses, and together we form a high-performance ecosystem that drives results.”
This gives business owners the flexibility to build their own vision while remaining accountable to real, measurable outcomes. Put simply, Cydcor pays based on sales company results, and these businesses grow through execution, not entitlement.
Why Top Brands Choose Cydcor
Cydcor’s model isn’t just effective, it’s selective. Partnerships with clients are built on trust, execution, and standards that cannot be bought into.
“What makes this model work so well for our clients is Cydcor’s unwavering standards,” says CEO Vera Quinn. “You can’t buy your way in. We only partner with sales companies owned by entrepreneurs who have proven they know how to sell and consistently uphold the standards required to represent the brands we’ve built relationships with.”
That credibility opens doors for the entrepreneurs Cydcor works with. In turn, they gain access to campaigns they would not be able to secure on their own, opportunities earned through results, not rhetoric.
Why This Model Works for the Right People
Take Michael Lefeld, Executive Director of The League Global, an independent sales company that contracts with Cydcor. He began selling in 2012 after earning an architecture degree, starting with zero sales or leadership experience. He began doing door-to-door sales. No shortcuts. No titles. Just grit.
“I didn’t have any knowledge of public speaking or conducting an interview, none of it,” he recalls. “But if I were a great enough student, worked hard, and also added value, it was a win-win-win.”
Through mentorship, consistency, and performance, Lefeld launched and scaled his own business. “You can make a great deal of money doing sales,” he explains, “but if you can transfer knowledge, and help others grow, you’re not just going to earn more, you’re leading. That’s where the real growth happens.”
This model rewards resilience, teachability, and drive. The work is challenging, but for those who thrive in performance-driven environments, the growth is real.
A Word on Partnership, Not Hierarchy
While Cydcor and the independent sales companies do not have a principal / agent relationship and Cydcor’s model is substantially different than that of a sports league, Lefeld draws on sports analogies to help explain aspects of Cydcor’s model:
“If we’re elite athletes, Cydcor is like our agent. We don’t work for them; they don’t work for us. We work together. If I’m performing well, Cydcor can bring those results to a client and say, “This is someone you’ll want to work with.'”
Another way to think about this independent yet connected structure is through the example of professional sports leagues like the NFL. The NFL sets the rules and standards, but it doesn’t own the teams. Each team is independently owned, hires its own players, and is responsible for how it runs.
The same is true of Cydcor. Independent sales companies are individually owned, they recruit their own people, and are accountable for their culture and performance. Cydcor provides the minimum standards and client partnerships, but the companies manage the day-to-day. A company could choose to stop working with Cydcor, just as a team could join another league. But, like the NFL, Cydcor is one of the best platforms to compete and grow through.
The True Definition of Opportunity
“What we offer is a path. For those willing to work hard and grow, the opportunity is real,” Quinn emphasizes. “It is a true partnership, not a corporate ladder. Sales companies that perform earn access to bigger opportunities and growth, just like Lefeld’s company did.”
For Lefeld, opportunity goes beyond pay. It is about growth, potential, and becoming someone you’re proud of being. “I encourage my kids to have a big imagination,” he says. “And I think what people mean by ‘the opportunity’ is that we are going to provide space to allow your imagination to become big again. You have a chance not only to dream big for your life, but also to be proud of the person you’re becoming.”
That mindset is at the heart of sales, and it’s why Cydcor has thrived as an industry leader for more than 30 years. The company’s culture of “people helping people” ensures that when individuals grow, everyone wins.
“Our clients trust us because we deliver quality, not just volume,” Quinn concludes. “It’s not about simply placing people in the field. It’s about consistency, setting high standards, and putting the right people with the right mindset and values in front of world-class brands. That’s what creates results, builds trust, and opens real doors for everyone involved.”