EXCLUSIVE: Tom Brady and Michael Strahan’s production company is getting into the game show business.
Religion of Sports, the company they founded with Gotham Chopra, is developing a game show based on online sports trivia contest Immaculate Grid. The firm acquired the rights to develop the project from Sports Reference, which is behind the popular game, which has scored over 6.5M users this year.
The daily trivia game challenges players to fill a 3×3 grid with athletes who meet specific statistical and team criteria.
The game show will translate the format into a competitive TV series featuring sports fans, celebrities, and athletes testing their knowledge against the clock in trivia battles.
It marks the first game show for Religion of Sports, which is best known for sports and pop culture documentaries such as Prime Video’s Built in Birmingham: Brady & the Blues and Netflix’s Simone Biles Rising as well as Hulu’s Thank You, Goodnight: The Bon Jovi Story.
“Immaculate Grid is the online game to play if you’re a serious sports fan. It’s very challenging and very addictive,” said Victor Buhler, SVP of Development and Production at Religion of Sports. “We believe the game can also become a terrific show, a future favorite for sports fans of every stripe.”
“Our mission at Sports Reference is to help our users better enjoy and understand the sports they love. Religion of Sports is a perfect partner in that mission, as we’ve found a lot of common ground in our shared interest in the deeper context of sports,” added Sean Forman, President and Founder of Sports Reference. “Immaculate Grid has become a daily ritual for so many people, and our collaboration represents a major step in its evolution. We’re excited to work with Religion of Sports to expand the Immaculate Grid brand from the online space to a new television audience.”