By StopPress Team
Copyright stoppress
Digital out of home (DOOH) specialist Latch has appointed two senior leaders.
Keely Allen will join as business development director, while Jamie Snow will take on the role of creative production director.
Allen has more than seven years of experience in OOH sales across New Zealand and Canada. She previously held senior roles at JCDecaux and APN Outdoor, and most recently at Pattison Outdoor in Vancouver, where she built a strong direct client portfolio from the ground up.
At Latch, Allen will drive growth in the Australasian market and beyond by building relationships with media owners, agencies and brands to expand the reach of Latch’s creative services.
Top production expertise
Snow brings over nine years of experience leading creative and digital production teams across Aotearoa and the UK.
Most recently a senior integrated producer at Grand Visual in London and previously head of digital design at LUMO, Snow has delivered high-impact campaigns for multinational clients.
As creative production director, Snow will lead the production team, oversee DCO campaign delivery and drive new technology and creative approaches.
Accelerate growth
Allen says: “Latch is doing some of the most innovative and exciting work in the out of home market right now. I am looking forward to collaborating with new and familiar faces to help drive DOOH creativity.”
Snow adds: “I’m thrilled to join Latch after our past collaboration, and to help drive the next wave of innovation in dynamic creative optimisation. This is an incredible opportunity to blend creativity and technology to deliver even more for a growing network of clients, formats and capabilities.”
Managing director Garth Nicholls comments: “We’re entering a significant growth phase and we’re thrilled to welcome Keely and Jamie to the Latch team.
“Jamie brings world-class production expertise and leadership, while Keely’s solid track record in sales and client service will accelerate our growth and client happiness.
“Together, they’ll help us deliver exceptional dynamic creative campaigns and strengthen our position as a leader in the DOOH industry. We’re extremely happy to have them on board,” Nicholls adds.
