By Contributor,Michele Herrmann
Copyright forbes
American Airlines has unveiled a limited edition set of amenity kits by Raven + Lily containing Joanna Vargas skincare products. Shown are kits for American’s Flagship® First and Flagship Suite® Preferred seats.
American Airlines
American Airlines is turning the amenity kit into more so a stylish accessory, complete with top-of-line skincare essentials.
In mid-September, the airline unveiled limited-edition kits designed by Raven + Lily at a media preview party at Joanna Vargas Spa in New York City. The event location reflects its ties to these kits, as this major skincare line is packed into the leather goods brand.
These Raven + Lily limited edition amenity kits are available on American premium cabins on select international and transcontinental flights. The kits are said to be flying now and anticipated to do so through early 2026.
American Airlines’ Flagship® Business and Flagship Suite® seats will be graced with a Raven + Lily powder blue and navy pouch with a removable kantha-stitched wristlet strap.
American Airlines
The three distinct design kits are:
Flagship First and Flagship Suite Preferred seats: A navy blue crossbody bag inspired by Raven + Lily’s best-selling Yami Backpack, featuring a hand-stitched kantha zigzag detail and a removable strap, making it perfect for travel and daily use.
Flagship Business and Flagship Suite seats: A sleek powder blue and navy pouch with a removable kantha-stitched wristlet strap.
Premium Economy: A structured magnetic leather pouch in navy or orange that’s designed to double as a sunglass case that keeps eyeglasses protected throughout the journey.
“Every product we create at Raven + Lily is made with purpose, blending beauty and function,” said Kinda Lincoln, CEO of Raven + Lily, in a media statement. “Designing these amenity kits for American Airlines allowed us to bring that same thoughtfulness to travelers around the world. These are pieces meant to be reused, loved and carried well beyond the flight.”
For American Airlines’ Premium Economy class, a Raven + Lily designed amenity kit will come in a magnetic leather pouch.
American Airlines
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In an interview at the NYC media preview, American’s Chief Customer Officer Heather Garboden pointed to the Austin brand’s design and functionality as a perfect fit.
“We love that they’re women-owned. They have a beautiful product,” said Garboden.
Additionally, Garboden pointed out how their American Airlines designs stand out from standard amenity kits. Their patterns reflect a bag that can be used for other travel needs or even to be taken around town.
“These kits are great because sometimes you get them [on flights] and it’s like, what am I going to do with this. I think we’ve just taken a really different approach this time—and it’s super fun.”
Each amenity kit will contain Joanna Vargas Skin Care hand and body lotions by plus a moisturizing lip balm that is exclusive to American Airlines. Enhanced eye masks and socks are also included.
American is not entirely new to offering Joanna Vargas’ products, as the airline has carried her skincare products in their other amenity kits. The brand has become the airline’s exclusive skincare provider.
In 2026, American Airlines will mark its centennial.
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Having spa locations in New York City and West Hollywood, Joanna Vargas is a celebrity facialist and skincare guru with a clientele of Hollywood’s famous faces. Her name line of skincare products are derived with plant-based ingredients and her spa treatments are described as implementing non-invasive techniques.
“Our goal is we want customers to be comfortable. We want them to be able to sleep,” said Garboden. “And when you wake up, having these products to refresh your skin and make you feel better.”
Speaking of amenities, Garboden mentioned that American Airlines is preparing for its centennial in 2026. Turning 100 next April, plans to unveil “some really exciting amenities” relating to its major anniversary are underway.
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