With Versant’s upcoming split from NBCUniversal, live events will become ever more important to Peacock. That means sports like the NFL, NBA and Olympics, of course, but the lone holdover cable brand is aiming to leave its mark too.
Bravo is set to bring back its BravoCon fan experience November 14-16, after a two year hiatus, and its plan includes more streaming on Peacock than ever before.
Originally launched in 2019 as a much smaller fan event, BravoCon has grown substantially in scale and significance. This year’s installment, which will be held over a weekend at the Caesars Forum in Las Vegas, will see more than 150 “Bravolebrities” in attendance, including multiple live panels led by Andy Cohen every night of the event.
Peacock will stream the main BravoCon stage (it’s called the Bravoverse Live Stage) live all weekend, while panels on the secondary Gold and Glam stages will stream on-demand the day after they are held.
Peacock streamed selected panels at the last BravoCon in 2023, but this year’s installment is set to dramatically up the amount of content.
For Peacock, it is about taking the elevated reality programming that Bravo is known for and turning it into a weekend-long event for fans that can’t make it out to Las Vegas. As Peacock hones in on a strategy that combines select scripted entertainment with Bravo’s reality fare and big live tentpoles, it will be a major test of the company’s ability to establish a new tentpole based on brand affinity alone.