Guinness Smooth debuts at Vintage Gala 2025, driving culture and sustainability through fashion
By Ghana News
Copyright ghanamma
Guinness Smooth made its first appearance at Vintage Gala 2025, positioning the brand at the intersection of culture, fashion, and sustainability.
The two-day event, held from August 30–31, showcased Guinness Smooth’s “Make It Yours” ethos while highlighting its growing role in supporting creative communities.
The partnership transformed the Gala into a platform for self-expression, with attendees engaging in fashion showcases, performances, and conversations that reflected individuality and shared creativity.
Central to the activation was the Guinness Village, where the Make It Yours DIY station encouraged guests to rework classic Guinness merchandise into personalized pieces.
The initiative reinforced the brand’s message of authenticity while driving consumer engagement through interactive experiences.
The event also featured runway presentations, where participants were invited to display their own styles and “smooth moves.” Guests paired these moments with a range of Guinness products, from the bold Guinness Foreign Extra Stout (FES) to the lighter Guinness Smooth, creating touchpoints that linked brand identity to consumer lifestyle.
Beyond fashion, the collaboration emphasized Guinness Smooth’s focus on sustainable innovation.
The partnership aligned with Vintage Gala’s upcycling and conscious creativity agenda, spotlighting how established brands can integrate cultural relevance with responsible practices.
“Working with Vintage Gala reflects our belief that sustainability and creativity can move hand in hand,” a Guinness Smooth spokesperson said. “It’s about celebrating culture while ensuring we create responsibly.”
The debut reinforces Guinness Smooth’s strategy of embedding the brand within cultural moments that amplify community, creativity, and individuality.
By supporting platforms like Vintage Gala, Guinness Smooth continues to strengthen its positioning as not only a beverage but also a lifestyle brand that champions authenticity, sustainability, and cultural relevance.
