This Halloween season, it isn’t just kids who are getting dressed up for parties. According to USA Today, the Halloween & Costume Association did a survey and found that 51% of adults are on the hunt to find the perfect Halloween costume this year.
If you are looking for the top costume ideas for adults this year, below are the most popular picks so far.
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Win All The Costume Contests This Year With These Top 7 Adult Halloween Costumes
If you want to show up and win all of the contests at the Halloween parties this year, here are the most popular adult Halloween costumes for 2025. A few are based on some of the popular movies and TV shows from this past year. Then you’ll see a few inspired by some pop culture moments that everyone was talking about in 2025.
Most Popular Costume Based on Movies and TV Shows
KPop Demon Hunters
Rumi, Mira and Zoey are the KPop Demon Hunters and you can buy their full look for about $69.99 for an adult.
Wicked
Elphaba and Glinda costumes are another popular pick this year and can be found at a few different locations:
Target – prices range from $42 to $76.99
Walmart – prices are close to $60
Spirit Halloween – a variety of costumes and accessories for both are available
Fantastic Four
You decide which character you want to be, then head to The Disney Store to pick it out. Adult costumes for these characters are about $59.99 each.
Pennywise the Dancing Clown
People are searching this on Google, which means one thing…you WILL see this costume around town this year. If you want to freak people out, Spirit Halloween has adult costume options that range from $50 to $100.
Most Popular Costumes Based On Pop Culture Moments
The best part about these costume ideas is that you may already have what you need in your closet. Here are the top Pop Culture moments from 2025.
Taylor Swift and Travis Kelce
Grab a jersey and go as Travis or find a glittery bodysuit or amazing dress and go as Taylor, you decide. One of the most popular costume ideas for this power couple are from their engagement photo. See an up close look from that special day here.
Coldplay Concert Kiss Cam Couple
If you were paying attention to the news at all in July, you remember the two people who hid when the camera hit them for the Kiss Cam at the Coldplay concert. Turns out that they worked together and were not married…but were in quite the embrace before she put her hands over her face and he hid.
Phillies Karen
A dream for every baseball fan is to catch a ball that a player hits into the stands. During a Phillies game in 2025, that dream was a reality for a dad and his kid until…”Phillies Karen” demanded the ball.
In the end, the kid won even more than just a ball thanks to the team finding out about this incident. This Halloween season, you’ll win if you dress up like her.