By Jodie Cook,Senior Contributor

Copyright forbes

5 ChatGPT prompts to write sales pages worth $50k

Your sales page is bleeding money. It should be printing money. But every visitor who doesn’t buy is cash walking out the door. You write beautiful copy that impresses your peers. Meanwhile, businesses with uglier pages outsell you because they understand one thing: sales pages aren’t art projects.

What if you could write pages that convert? Sales pages a seasoned copywriter charges thousands to create? There are key insights that could transform your fortunes.

Stop guessing what to write. Stop wasting traffic on weak copy. Bad sales pages cost you deals you’ll never even know you lost. Make ChatGPT your deal-closing assistant. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.

Transform ChatGPT into your sales page machine

Build a customer pain rant

Your customers are frustrated. They’re typing their challenges into Google and ChatGPT. They’re venting to friends about their problems. But you’re writing copy that sounds like a corporate brochure. The disconnect kills conversions. Every line has to speak to real customer pain. Spell out the exact words buyers say when they’re frustrated. They get in touch when they know you can help.

“You are a frustrated [target customer, e.g., course creator, SaaS founder, consultant] who has been struggling with [main problem your product solves]. Write a 250-word rant about this problem as if you’re venting to a friend. Include specific situations where this problem shows up, how it makes you feel, what you’ve tried that hasn’t worked, and why you’re at your breaking point. Use emotional language and real examples. Based on what you know about [business context], make this rant authentic and specific. Ask for more detail if required.”

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Write the no-brainer headline

Most headlines try to be clever. Clever doesn’t convert. Your headline has three seconds to stick them on the page and promise a transformation. It needs to be so obvious that your ideal customer thinks you’re reading their mind. Short beats long. Specific beats vague. Benefits beat features. Push ChatGPT to cut through clutter with one sharp line that hooks your future buyers.

“Based on the customer pain rant above, write 10 headlines for a sales page. Each headline must be under 12 words and promise a specific transformation. Focus on the end result the customer wants, not the process. Use power words that create urgency. Make at least 3 headlines start with ‘How to’ and 3 that start with a number. Avoid jargon and focus on outcomes that matter to someone experiencing that frustration. Make them so compelling that the target customer can’t help but keep reading.”

Create the guarantee that kills risk

People decide not to buy because they’re scared. Scared of wasting money. Scared of looking stupid. Scared it won’t work for them. Your guarantee needs to remove that fear completely. Not with weak promises but with concrete commitments that make buying feel safer than not buying. Write the sentence that removes hesitation and add it near your calls to action.

“Write 5 different guarantees for this product that completely eliminate the buyer’s risk. Each guarantee should be specific, time-bound, and address the main fear holding them back from purchasing. Include what happens if they’re not satisfied. Make the guarantee so strong it feels almost ridiculous not to buy. Use concrete numbers and specific outcomes. Based on what you know about the product and customer, make at least one guarantee that goes beyond money-back. Format each as 2-3 sentences maximum.”

Draft the close that demands action

Your close is where deals die. People read your entire page, nod along, then click away forever. They need a push. Not a desperate plea, but a confident command that makes inaction feel foolish. The close should create urgency without fake scarcity. Create the words that stop people scrolling and start buying.

“Based on everything above, write 5 different closes for the sales page. Each close should be 3-4 sentences that create genuine urgency and make the reader take action now. Include a specific call-to-action. Reference what they’re missing by waiting. Make the decision feel obvious and immediate. Avoid fake scarcity but create real reasons to act today. End each close with a direct command starting with an action verb. Make clicking the buy button feel like the only logical next step.”

Write 10 social proof snippets

Testimonials alone don’t sell. They need context. They need specificity. They need to address the exact objections bouncing around your prospect’s head. Most people paste testimonials without scrutinizing the words. Smart sellers position them as proof that people just like the reader got results. Repackage testimonials in a way that drives urgency, then find a current customer with those exact results to get behind the words.

“Create 10 social proof snippets that could appear throughout the sales page. Each should be 1-2 sentences and include: a specific result with numbers, how long it took to achieve, what situation they started from, and one unexpected benefit. Vary between different customer types and outcomes. Make them feel authentic by including small details. Based on what you know about the target audience, address different objections through these examples. Format them as quotes that could be placed strategically throughout the page.”

Stop treating sales pages like creative writing exercises

Take the next step by asking ChatGPT to review your entire page, now you’ve made the changes. Compare the new copy to your old version and ask which is more compelling and why. Get an estimation of the increase in conversion rate, to see how much more money you’re likely to make.

Sales pages are cash machines. Every word either makes you money or costs you money. There’s no middle ground. Build a customer pain rant, write the no-brainer headline, add a guarantee. Make your closing words convert and include social proof. ChatGPT gives you the power to write like someone who’s sold millions without spending millions on copywriters. Demand copy that gets you paid.

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