By Jyoti Narayan

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Tetr College of Business, founded by education entrepreneur Pratham Mittal, is aiming to be a disruptor in the traditional world of business education.

Following the success of its inaugural cohort of 2024, the school welcomed its second undergraduate cohort at an orientation ceremony in Dubai, which included 200 students from 50 regions, including India, Latin America, Europe, the Middle East and North Africa regions, the US, Southeast Asia, Africa, the UK and others.

Tetr aims to foster a “learning by doing” mindset in its students through the course of its flagship 4-year Bachelor’s in Management and Technology programme, which takes students across Dubai, India, Singapore, Malaysia, Ghana, USA, Argentina and Europe as they integrate real-world entrepreneurship into academics.

The second cohort to Tetr came in from diverse backgrounds, with 34% students from South Asia, 26% from Central and Latin America, 21% from the USA and Europe, 11% from MENA, and the remainder from Southeast Asia. Additionally, the intake saw a 35% female participation and a mix of students from science, economics, commerce, and liberal arts backgrounds.

Students are taught by a global faculty spanning institutions like NASA, MIT Sloan, and Harvard, among others, and as part of their curriculum, are required to launch businesses in different markets every semester, from D2C ventures in India to dropshipping businesses in Dubai and social enterprises in Ghana. For the duration of Tetr’s 4-year programme, students will study at educational institutions including IIT, NUS, and Cornell.

“We have seen tremendous momentum since the launch of our first cohort. Students not only built over 44 real ventures in their very first year but also went on to raise funding from respected investors. The strong outcomes have translated into a surge of interest, with applications rising sharply and our second cohort nearly doubling in size,” Pratham Mittal, Founder, Tetr College of Business, said.

Within the first year, the first cohort built ventures across Dubai and India, generating over $300,000 in revenues. Startups such as ServeClub, which makes pickleball gear, and CosMoss, which produces sea moss-based supplements, have raised angel funding from investors, including Manish Poddar of Rare Rabbit and Malika Sadani of The Moms Co.

(Disclaimer: The author was in Dubai on an invitation by Tetr College of Business.)