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Founded in 2009, Beyond Meat’s meat-free burgers are sold in restaurants, including McDonald’s. The business previously secured the backing of high-profile investors, including Bill Gates and Leonardo DiCaprio. Its 2019 stock market listing was one of the best-performing initial public offerings since the dot-com bubble, amid broader hype about the potential of fake meat. At one point, its market value exploded to $US14 billion. However, its stock has since plunged. It hit a record low earlier in October amid concerns over waning demand for vegan meat alternatives and as MAGA-supporting meat influencers push high-protein diets. In its most recent quarterly results, sales fell by almost 20 per cent to $US75 million and it suffered an operating loss of $US35 million. Investor-driven surge
