Copyright Adweek
Aaron Starkman doesn’t just think the ad industry is changing—he believes it’s entering its most defining moment yet. The global chief creative officer and partner of independent agency Rethink says that as generative AI use accelerates, some agencies will use the technology to produce mediocre work, while others will transform what creative work can be altogether. The rapid pace of change, however, is enough to make any creative uneasy. Starkman shares how he stays focused on creativity and overcomes his anxiety. Plus, he reveals the cultural force that influences how Rethink makes breakthrough advertising.
