Copyright sportskeeda
On November 7, 2025, fans of BTS' Taehyung took to social media after the beauty influencer Darcei, known for her viral collaboration with Korean skincare brand TIRTIR, surprised fans with a revelation. In her latest video, she shared that the brand had signed the singer as its ambassador six months ago. Notably, this was around the time of his military discharge in June 2025.Darcei explained that she had known about the partnership for months but couldn’t reveal it publicly. She mentioned how difficult it was to keep the secret, and also joked that she would now have to start learning BTS songs for the upcoming campaigns. She said in her video:"V from BTS is the new TIRTIR ambassador. I have known about this for six months. I've been holding it in! Now I can finally take a breath. You know how hard it was keeping a secret like that? What do you mean the ambassadors are me and V from BTS? What the f*ck? There's gonna be some fun stuff this month, okay? Stay tuned. I'm gonna have to learn some BTS songs now. Leave them in the comments below."Fans were quick to connect the timeline. They realised that TIRTIR had been “waiting” for Taehyung’s return before officially unveiling the collaboration. An X user, @RainingIN1999, wrote:"Everyone was waiting for the return of the King."Promothv @RainingIN1999LINK@taeguide Everyone was waiting for the return of the King 😌Soon after her post, social media flooded with reactions celebrating the news. Many fans expressed how the brand seemed to have planned everything the moment V completed his service. They highlighted his demand in the beauty and fashion industry.Anuᵗʰᵛ @bangtan_dramaLINKI'm crying they called dibs on him for his post military endorsement😭😭Thv_Timeline @ViarrtyLINK@taeguide Wow brands really do not leave anything to chance when it comes to Tae🫐 @BigBwiLINKBrands at the gate of taehyung's millitary base :"you're coming home with me"Others admired the fact that even before his public comeback, top global brands had already secured deals with him. 𝚃𝚔⭐️ @TaekoomaniaLINKEvery brand Taehyung is endorsing now has waited only for him 😭😭😭ᴍꜱʙᴀᴅꜱᴘᴇʟʟᴇʀ ♡ ⓋⓀ𐤀 @MissBadSpellerLINKTaehyung the most expensive and in demand. The real face of hardwork and over-employment. TIRTIR AMBASSADOR TAEHYUNG V FACE OF TIRTIR #TaehyungxTIRTIR #VxTIRTIRGLOBALcié @vublesLINKI’m sure TIRTIR’s PR team saw the massive impact he had on CELINE and especially on Compose Coffee. Even while Taehyung was serving in the military, the effect was huge. No promo, no activity, yet undeniable results. Obviously, they weren’t going to wait 😭More about Taehyung’s growing beauty partnerships and luxury brand successTaehyung officially became TIRTIR’s first global ambassador earlier this month, marking another milestone in his expanding career beyond music. The Korean beauty giant praised his elegance and individuality. According to Sports Seoul, the brand stated that his expressive charm perfectly fits the brand’s message of confidence and diversity.A brand representative said:"V’s expressiveness and sensibility are well-aligned with the direction of ‘individuality and diversity’ that TIRTIR pursues. We expect that the brand will be able to connect more deeply with consumers around the world through his influence."Spin or Bin Music @spinorbinmusicLINK💎 Kim Taehyung stuns in a new teaser for TIRTIR as their Global Ambassador. ✨ #V #TIRTIRTIRTIR is known for launching an inclusive 40-shade foundation range, a rarity in the K-beauty industry. Moreover, the singer also signed an exclusive deal with Yunth, a Japanese skincare brand under AI Robotics, becoming its first Korean ambassador. This collaboration marked his return to Japanese advertising and launched his first solo skincare campaign since his discharge from the military.Beyond beauty, Taehyung continues to dominate the luxury space. He has ongoing partnerships with Celine, Cartier, Compose Coffee, Coca-Cola Korea, and Snow Peak. His recent appearances at Celine’s Été 2026 Paris Fashion Week show and Vogue World: Hollywood also earned international attention.On the musical front, Taehyung is set to make a comeback, followed by a world tour with BTS in 2026.
