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Uniqlo has become one of Australia’s go-to stores for wardrobe basics. The Japanese fashion retailer’s local sales are nearing $1 billion as its range of technology-driven tees, thermals and designer collaborations stays in high demand all year round. It seemed immune to competitive and cost pressures facing other fashion retailers, defying the broader market by recording a 19.4 per cent jump in sales to $817.1 million in the 12 months to August 31. Net profit rocketed 27 per cent higher to $87.1 million. To put the numbers into context, Uniqlo’s Australian sales are catching up to the likes of sportswear behemoth Nike, whose revenue fell to $891.2 million in fiscal 2025, and they outstrip that of local retailers like Peter Alexander ($548 million), which has about four times as many stores. Its Australian figures demonstrate its resilience against competition from ultra-cheap fast fashion juggernauts Shein and Temu and they signal a shift towards slower consumption.
