'Pyrrhic victory' as L'Oréal dispute hearing nears
'Pyrrhic victory' as L'Oréal dispute hearing nears
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'Pyrrhic victory' as L'Oréal dispute hearing nears

Dan Martin 🕒︎ 2025-11-05

Copyright bbc

'Pyrrhic victory' as L'Oréal dispute hearing nears

Ms Dowdeswell's trademark attorney Aaron Wood said: "This is another step forward in the battle - a partial win. "This week L'Oréal has sent an official communication saying it is dropping its opposition to part of Rebecca's trademark. "All the way to this point, they had been objecting to her trademark as a whole which included services she had done since 2009 such as waxing and hair removal. "Now at this very late stage, they have said they are not going to object to those services and some connected goods. That's a real relief for Rebecca. "It's just a shame they have decided that so late in the proceedings, after such cost and time. "There has been a lot of cost and stress and wasted time because of the moves L'Oréal has taken." Mr Wood said he hoped Ms Dowdeswell would be able to recover some of the cost she had incurred. He added: "It is still to some extent a Pyrrhic victory [a victory that comes at a heavy cost to the victor], but it comes at a terrible commercial cost [to Rebecca] that L'Oréal can't ever repay." Mr Wood said there was still a dispute over use of the nkd trademark on products Ms Dowdeswell hoped to develop in the future to expand her business. "We'll be arguing in any case that the words Naked and nkd would not be confused and people would not think they were businesses connected to one another," he added.

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