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On November 5, 2025, fans of BTS' Taehyung took to social media after Fashion Biz reported that SnowPeak Apparel, under Gamseong Corporation, made headlines for its sales growth in the first half of the year. Sales reached 96.3 billion KRW, reflecting an 18.1% increase from 2024. This surge followed V (Kim Tae-hyung) being named the brand's exclusive model earlier this year. While most Japanese apparel brands see annual growth of only 2–6%, SnowPeak’s jump drew significant attention within the fashion industry and among K-pop fans.According to a report from Fashion Biz, the company attributes this success to its branding, upgraded eco-friendly product lines, and expansion of its store network across Asia. After collaborating with Taehyung, SnowPeak acquired new apparel licensing rights for Indonesia and six other Southeast Asian countries. Previously, the brand mainly operated in Korea, Taiwan, Hong Kong, and China. Now, it aims to officially enter the Chinese market and expand across Southeast Asia and India. The company’s CEO stated that its marketing campaigns centered around BTS’ V have been key in increasing brand recognition and supporting its global expansion.Fans flooded social media to celebrate the singer's impact on the brand. An X user, @btskthv1230, wrote,"Looking forward to Snow Peak Apparel's SECOND HALF of the year financial results to see KIM TAEHYUNG's Brand Impact! A leader in K-culture indeed!"Taehyung Brand Support @btskthv1230LINKLooking forward to Snow Peak Apparel's SECOND HALF of the year financial results to see KIM TAEHYUNG's Brand Impact! A leader in K-culture indeed! 🔥 SNOW PEAK AMBASSADOR V V FACE OF SNOW PEAK APPAREL #TaehyungxSnowPeak #VxSnowPeakApparel Source link https://t.co/PyCvFbkSLoMany highlighted how his influence continues to drive real business growth wherever he works. They described this accomplishment as another example of his impact.smiley ♡ @thatssosmileyLINKthis is real impact, from taehyung single handedly carrying celine on his back at pfw, to tirtir making him their first ever global ambassador and opening two more stores in which he will play a huge role in, and now snowpeak generating so much money since he became ambassadorLuna Valaryon @Luna_ValaryonLINK@taeguide He does this to every brand no wonder they all want him 😭TaetaeBeau95 @TaetaeBeau95LINKEvery brand who chose him as their endorser is a strategic move. They see his strong global influence and that aligns with their target market.ꪜoltron 𝜗𝜚˚⋆ ⓥ @legenddefenderLINK@taeguide almost a 20% increase and he hasn’t even been the ambassador for 6 months…that’s crazy 😭Others also said that his mere presence could elevate any brand to new heights worldwide. They praised his ability to make an impact in just a few months and called him a true global ambassador.веʟʟ ⊹ ⁷ @taes_studioLINKand what makes it crazier is the fact that taehyung has only been snowpeak’s brand ambassador for less than 3 months 😭cié @vublesLINKSnowPeak Apparel’s expansion after appointing him as its model shows how Taehyung himself can drive real growth. The 18.1% increase in sales, new licensing deals, & entry into markets such as India/China reflect a strategic use of brand capital driven by his global image. CRAZY!!aslı @thvopheliaLINKthis level of impact is just absolutely insane. oh taehyung your impact and relevancy are beyond impressiveAbout SnowPeak Apparel’s expansion and Taehyung’s ongoing influenceSnowPeak Apparel is known for its nature-inspired and minimalist outdoor fashion. The brand has experienced rapid growth since partnering with Taehyung. The company’s half-year report projects annual growth of over 20%. Exports to Taiwan, China, and Japan have already increased significantly. Additionally, it is reported that new partnerships in Southeast Asia and India are expected to strengthen the brand’s position further.th✌️ @__Gungun_LINKTaehyung after 🪖: Celine show cocacola korea Compose Coffee comercial Magazine photoshoot Paradise art event Snowpeak outdoor LA dodgers first pitch 'No other choice' premiere Paris fashion week wkorea event Vogue World LMA live performance TirTir YunthThe 2025 Fall/Winter collection featuring Taehyung captures him in natural landscapes, emphasizing the harmony between fashion and nature. A brand representative said that his "charisma" and "presence" perfectly embody SnowPeak’s identity. According to E! Today, a brand representative said,"We chose V as our model because we believed that his restrained charisma, deep gaze, and quiet yet powerful presence perfectly matched the authentic outdoor sensibility that the brand pursues. V’s nature-like aura and sensual style made him the perfect person to express the brand’s natural heritage in three dimensions.”The collection, available both online and in stores, has been praised for combining refined outdoor aesthetics with modern simplicity.This collaboration adds to Taehyung’s growing list of brand deals. His recent campaigns feature luxury brands like Celine and Cartier, along with partnerships with Compose Coffee and Coca-Cola Korea. Beauty giants like TIRTIR and Yunth are also teasing upcoming collaborations with the BTS member.
